grand canyon mkt245 all Week Discussion DQ 1& dq 2 may 2014

grand canyon mkt245 Week 1 Discussion
DQ 1& dq 2 may 2014
dq1

Identify and describe 3 or more distinct market segments within a
specific industry, such as aerospace or automobile manufacturing. What
differences are apparent? Why would this matter to a marketer?

dq 2

Identify and describe a potential ethical dilemma that a marketer
might face when segmenting a market. How might this concern be appropriately
addressed given the need to satisfy often conflicting stakeholders?

grand canyon mkt245 Week 2 Discussion
dq 1& dq 2 may 2014
dq1

What are the 5 stages of the consumer buying decision process? How
can you use this information to your advantage as a marketer?

dq 2

Review the motives of human behavior. Which 3 affect you most and
why? How do marketers use this information?

grand canyon mkt245 Week 3 Discussion
dq 1& dq 2 may 2014
dq1

What is the difference between primary and secondary market data?
What are the advantages and disadvantages of each?

dq 2

What are 3 brands of the same product (e.g., breakfast cereal)
that are positioned differently? How are they differentiated?

grand canyon mkt245 Week 4 Discussion
dq 1& dq 2 may 2014
dq1

Describe the five characteristics of a good brand. Provide
examples of brands that meet as many of these criteria as possible.

dq2

How do the pricing strategies for corporations differ from
nonprofit organizations (NPOs)? Provide examples.

grand canyon mkt245 Week 5 Discussion
dq 1& dq 2 may 2014

dq1

What product or service have you recently encountered that would
be particularly suited for multi-channel or interactive marketing? Why? What
are the benefits of multiple marketing channels? Are there any disadvantages?
Explain.

dq 2

What are the characteristics of marketing channels? What 3 factors
should be considered when designing one? Describe an organization’s (that is
familiar to you) marketing channel.

grand canyon mkt245 Week 6 Discussion
dq 1& dq 2 may 2014
dq 1

What factors influence choice of media? What media would you
choose to market a new line of cosmetics for women, and why? How would your
choice change if it were a cosmetic line for men?

dq 2

Define and describe the elements and potential benefits of
integrated marketing communication (IMC), using a product of your choice to
illustrate the use of IMC. What are the advantages and disadvantages of using a
humorous appeal in advertising insurance versus a fear appeal? Provide examples
of each.

grand canyon mkt245 Week 7 Discussion
dq 1& dq 2 may 2014

dq 1

“The social responsibility of business is to increase its
profits.” So said Milton Friedman in a famous 1970 missive in The
New York Times. How do you respond to this statement? Do you support or
refute this notion? Explain.

dq 2

Describe an example of societal marketing from your experience
and/or research and evaluate whether or not it was/is effective, and why? Name
the organization. Was the effort consistent with the mission of the
organization?