182. Describe the composition of the three organizational
levels whose strategy is linked to marketing.
183. There is a General Motors plant in Spring Hill, Tennessee,
that is devoted solely to the production of Saturn cars. At which
organizational level is this plant operating? Explain your
184. What is a cross-functional team and how is it used?
185. Explain what a visionary organization is and the two
key steps that are part of how visionary organizations formulate strategies.
Page: 30
Learning Objective: 2
186. List potential stakeholders for the college or
university that you attend.
187. What is a corporate mission?
188. Useful criteria for writing effective goals are given
by the acronym SMART. What does SMART stand for in this context?
189. Name and briefly describe the seven types of corporate
goals.
190. The logistics industry has sales of $800 billion per
year. If a third party logistics provider had sales of $8 billion, what would
its market share be? Be sure to define market share and show your work in your
answer.
191. Explain the difference between “competencies”
and “competitive advantage” in an organizational setting.
192. One of the most recognized approaches to business
portfolio analysis is the Boston Consulting Group’s growth-share matrix. By
dividing each dimension into high and low categories, the matrix contains four
cells. Briefly describe the four quadrants of the matrix.
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