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The New Experience Economy

Individual Assignment
“The New Experience Economy” BHMT402
Due: Thursday, January 27, worth 25% of your final course grade. Think fun, have fun.
Your individual assignment will focus on a selected tourism business, of your choice. You will be
tasked to provide an overview of the current experiential focus. Then, to go deeper and provide
recommendations on how they could expand/enhance their experiential offerings.
In the individual assignment you are to analyze and discuss how experience is the missing link
between a tourism business, its potential audience and what opportunities might be created tc
layer on robust experiences for customers.
Listen to and take notes on following webinar. Read 16 Travel Experience Design
Considerations. Tourism Cafe.
Choose an experiential tourism business. Be concise of what the business is and what
experiences) it provides. You will be using this tourism business example to complete this
Consider how this Tourism business can reach ‘the sweet spot’ by incorporating the 4 realms of
experiences (entertainment, educational, escapist, and esthetics) into its business plan, thus
offering more robust experiences
4. Provide your recommendations of what your tourism business can do the 4 realms of
experiences and offerings to reach robust experiences for its customers.
Supporting Materials:
I. Listen to and take notes on following webinar: Harvard Business Review. The New Experience
2. 16 Travel Experience Design Considerations. Tourism Cafe. (located in Individual folder)
The following format is to be applied to the assignment:
Arial, 12-point font, double-spaced, normal margins
Cover page with student’s name, number, and title of assignment
Minimum 3000 word count excluding cover page, references, and appendices
Index page with page numbers
Reference page
Reference of photos (if used).
Appendices (If any, like charts, maps, or graphs)
No typos, spelling, grammar, punctuation, or sentence structure errors
Number the pages in the lower right-hand corner

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