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Decision making is the process of identifying and choosing  alternative courses of action. While we want to make rational decisions,  sometimes we don’t . . . sometimes we make non-rational decisions.
There are four steps in rational decision-making:

Recognize and define the problem or opportunity-In business the  problem can come in the form of customer complaints, supplier  breakdowns, staff turnover, sales decline, etc. Organizations  proactively seek opportunities to exceed goals, surpass the industry  expectations and to expand and grow the business. 
Identify and analyze alternative courses of action-Leaders  should seek input from multiple sources to interpret and analyze the  problem/opportunity to come up with as many options as possible to solve  the issue. 
Choose a preferred course of action-The group want to answer the  following: (1) Is the action ethical?; (2) Is it feasible? (costs,  technology availability; (3) Is it effective? If your answer to this  question is the resolution is “good enough” you want to rethink this  solution it will cause more harm than good. 
Implement the preferred course of action-You need to the participation from all teams to successfully implement the action. 

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On the other hand, non-rational decisions are generally the result of either Satisficing (going with the first available option without much research) or Intuition (using your “gut” or just your own feelings to make decisions).
For this week’s discussion, think about a time when you made a non-rational decision on the job or in your personal life.

Was it the result of satisficing or intuition? 
How would your decision have been different using the four steps for rational decision-making? 
How would the steps have helped you to make a better, or more sound, decision? 

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