In this course, you will design a web store layout for your own retail Internet business. When developing a business, it’s important to take a look at your competition. In this project, you will complete a critique of a B2C e-commerce website potential competitor. Do a little searching for one that interests you and that you are comfortable using over the next seven weeks for this project. For an overview of this project, see the Project Overviews module.
Next, browse through the site. In a paper, address the topics for Week 1 listed below. Remember to save all of your work as each week builds on the previous week’s work to establish a complete understanding on the website critique process.
The paper should include:
review of how the website addresses the topics outlined;
your opinion of how well the website handles the topic areas; and
insight on how the website could be improved in the topic areas.
Week 1 Website Critique Project.doc
Feel free to include screen shots to illustrate your ideas where relevant and be sure to include a link to your site. Your responses should be written in a narrative style rather than in a numbered list. Also, I’ve included some links in the lecture resources that will help you to understand more on checking for compatibility.
2-3pgs APA format.
http://www.authorstream.com/Presentation/nortloff-1445156-week-1-introduction-to-retail-business-sv/
SEE ATTACHMENT
Criteria
Preliminary Steps
Identified the B2C and included the URL and date of review. Reviewed the site for browser specific problems in multiple browsers, both early and late versions. Discussed findings of previous website reviews. 40.0 pts
E-retaling
Identified if the site is an extension of business or a start up. Compared web store to a B&M discussing advantages/challenges of selling the products online. 40.0 pts
Global E-commerce
Investigated international purchases and identified characteristic of products sold that would make it easier and/or harder to sell online. 20.0 pts
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