Deliverable Length: 5 pages
Review the course scenario.
*********************************************************
This assignment is based on the Sof-A-Logue scenario linked above.
*********************************************************
A Customer Focus
After you determine what you are selling, the next critical part of the marketing plan is to understand to whom you are selling. Knowing the customer is essential to ensure that the company is delivering the right message to the right market. Marketing success is about turning sales leads into profits. Not only should a company focus on its current customers, but it must also be constantly finding ways to recruit new customers.
The Customer Profile
You have been asked by your supervisor to present a customer profile brief to senior management about the evolving customer for the product. The brief will focus on 3 sections, specifically related to defining your product’s customer demographic and psychographic profile, customer relationship management (CRM), and customer satisfaction metrics.
Surf the following 2 Web sites to find out more about today’s customer and using marketing research to develop customer profiles:
Customer relationship management is about managing current and prospective customers for strong and long customer relationships.
Using information from the 2 Web sites and articles from the library’s full-text databases, create a customer profile brief:
Please use the template
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more