Determine a new market for an existing product and submit your concept in the form of a 17-slide Microsoft PowerPoint presentation.
Creatively meeting the needs of customers is an important aspect of any businesses. Finding new customers for an existing product is one variable that can make a company successful. This assessment provides an opportunity for you to put consumer behavior theories into practice using a real-life example.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Every company should attract new customers to existing products as well as create entirely new products. To that end, marketers hope to create products as ubiquitous as the iPod, or as recognizable as an Oreo. By understanding consumer behavior, marketers can meet that challenge and provide answers to consumers’ needs and wants while also generating a profit.
Determine a new market for an existing product and submit your concept in the form of a 17-slide Microsoft PowerPoint presentation.
Once you have selected a product, create a presentation that completes the following:
Your presentation should comply with the following format and style requirements.
Length: 17 PowerPoint slides.
Style: The text portion of the presentation must follow APA guidelines. These style guidelines do not necessarily apply to charts, diagrams, or tables.
References: You must use proper APA style and formatting when citing and creating references for your sources.
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