Consumer Behavior
Assignment Week 7a
Decision Making Approaches
We have learned the basic consumption process and the steps in the consumer decision making process. We have learned that consumers’ research decisions and the decision making approaches can be classified into three categories and have a direct relationship to risk and involvement. Develop a paper covering each of the decision making approaches and the relationship to involvement and risk. Provide an example for each of the approaches.
Assignment Requirements:
References must come from sources such as scholarly journals found in EBSCOhost, CNN, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.
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