A Cover Letter

According to students coming from the Institute of Business Administration, your school is for me the certainty of a personal and professional development in the field I aspire to : marketing. Precisely, the master International Business Engineering is the assurance of a brilliant professional career, thanks to its international dimension and to the excellent reputation of the school.

Following my undergraduate technological degree in digital information and communication, I got the ambition to expand my field of expertise and to lead me more in the marketing area. My best option was to participate to an Erasmus exchange to improve my basics in marketing but also in different sectors of business. Indeed, I am learning the basics in management, advertising and sales thanks to these courses : Business relations, Integrated marketing and communication, Advertising Campaign Planning and Sales Operations with an international perspective. Thus, your master will be an opportunity to develop more my skills and to be a professional in the marketing and sales areas after finishing my studies.

Studying abroad is also a way to reach my goal : having an international career. My stay in Sweden allows me to get an advanced level in English through lectures and everyday conversations I have with people around me. Because we are all coming from around the world, our only langage used to communicate and create relationships is English. To always improve myself and in order to be fluent while talking in English, I apply for your master which looks ideal for this goal. Indeed, all the lectures made in English and two semesters abroad are a real chance to improve my English level to be as perfect as it can be. For the second semester, my choice are on North of America or Asian Continent to have a real notion of what international perspective means.

Over the years, I developped my professional project to be as clear as possible. For me, understand each cultures and how to use marketing to deal with them is interesting, analysing the different trends, our consumers’expectations and then proposing the best solution too. Moreover, since my yougest age, I enjoy the world of beauty and especially the makeup area. This is why I want to link this passion to my future career : working in a cosmetics brand which sells products in different countries. Finally, I am a young woman who loves challenge and in my professional life I want to be able to always improve and to have a top job with responsabilities. As a consequence, the master International Business Engineering will help me, because to reach this position and to have responsabilities you need knowledges in different ares (sales, marketing, communication, finance). All of this knowlegde is offered by this master in its different courses.

Studying in the Institute of Business Administration and especially in this master would be a privilege for me and I would be delighted to promote the school during many trade shows. In the future to share the values of the school and to be a part of this network.

Sincerely yours (can you tell me a more polite sentence please)