INDUSTRY ANALYSIS PAPER
Each team is required to prepare a comprehensive industry analysis for the industry that you intend on utilizing for your Marketing Plan for the class. There is a maximum 15 – 20 paged paper (executive summary, exhibits, references, appendices, cover sheet, and any other material deemed relevant may be added to the above page limit). This analysis is the preliminary report to start your Marketing Plan Project. If you exceed the page requirement, your grade will be penalized and I will not read beyond the maximum page limit.
For your particular industry analysis, if there is information in the template that you think is unavailable or irrelevant, or if there is information you wish to add that is not in the template, please contact me in a timely manner. Parts 1, 2, 3, and 4 can be included in the document in any order. Part 5 must be the last major part of the paper. Do not duplicate information across the various sections of the template.
You must use correct APA citation for all the information that you used in this assignment.
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