1) In China, many people are removing their money from the state banks and lending it out themselves.The interest rate earned in a state bank account is about one half the rate of inflation. On the otherhand, loaning money to friends, relatives, and even unrelated entrepreneurs can often earn the investordouble or more over the inflation rate. The gray market, an underground network of investors andprivate businesses, moves the cash from lenders to businesses. Judge whether marketing occurred inthis situation, and justify your conclusions. Appraise the effectiveness of government regulation incontrolling markets.2) Imagine that you are creating a marketing plan for a company that will sell bikes. As you consider themarketing program, what types of strategy should you consider including in the plan? Propose onespecific example of each type of strategy that you are considering, and present your rationale(reasoning) for your strategy selections3) You are the product manager responsible for a horrible product failure, but in your wisdom, you areevaluating why the product failed. What factors would you consider in your evaluation? What actionscould you have taken to prevent the failure? Does product innovation need a willingness to acceptfailure.
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