Basic Industry Information (DC)

Basic Industry Information (DC)This is where you describe your industry in general terms (remember, it is your industry, and NOTyour company). You may want to identify your industry SIC code and other pertinent information.Then, you may start describing industry growth (in terms of total revenues or other such parameters),industry profits, and industry segments – if applicable – under separate subheadings:Industry Growth:Discuss industry growth very briefly. Do not “bore” a reader with numbers. Instead, prepare achart depicting industry growth (could be positive or negative) for recent four to five years.Industry Profits:As you know, just because your industry may be growing (say in terms of revenues), it does notnecessarily mean the profits are growing. In this section, you should show a chart depictingindustry profits over the past four to five years or so.Industry Segments:If your group is focusing on a particular segment of the industry, then you should discuss how yourindustry is segmented, and which segment you are focusing on. For example, a restaurantindustry could be segmented in high scale, middle-scale, and low-scale restaurants. High-scalerestaurants may include Nick’s Fish-market and Magnum Steak House, middle-scale may includeOutback, and low-scale may include fast-food restaurants. Your group may be focusing on fastfood restaurant industry that could be further subdivided into various strategic groups (such assandwich, pizza, chicken, etc.).External/ General EnvironmentA lead-in paragraph would add “value” to your report. For instance, you may want to discuss what“general environment’ consists of. You may state that the general environment consists of variouselements and list these elements that would be analyzed below. Please remember that your focusat this time is your industry, and NOT your company.General Economic Conditions (AR)Identify the changes that are taking place now, or are anticipated in near future, in this areaand discuss in details how they affect your industry (either positive or negative). Positive impactwould be considered opportunities and negative impact as threats. DON’T forget to consider allapplicable issues identified in the textbook and in handouts (distributed by your instructor) for thissegment of the external environment.Political, legal, and Regulatory (NM)Similar analysis for this segment of the environment as you did for the “economic” segment.Technological (RR))Similar analysis for this segment of the environment as you did for the “economic” segment.Sociocultural {also demographics] (AR)Similar analysis for this segment of the environment as you did for the “economic” segment.Natural environment (NS)Similar analysis for this segment of the environment as you did for the “economic” segment.Technological (PM)Similar analysis for this segment of the environment as you did for the “economic” segment.Summary of Analyses and Impact (DC)For your reader’s convenience, you MUST summarize major findings (either taking place and/oranticipated in the future) and their impact on your industry. This definitely may add “value” toyour report.Opportunities and Threats (WC)Based on your macro environmental analysis, industry analysis (Porter’s five forces model), andcompetitor analysis (strategic group), Identify the major opportunities and threats your company isfacing. Use a table to summarize the major opportunities and threats for your company (in otherwords, opportunities and threats summarized here are for your company). Ensure you providesupporting evidence for the threats and opportunities.