ashworth college BU460 all Online Exams latest 2016 march

ashworth college BU460 Online Exam 1 latest 2016 marchPart 1 of 1 – 95.0/ 100.0 PointsQuestion 1 of 205.0/ 5.0 PointsNetwork externalities are related to which of the following features of E-commerce technology?A. RichnessB. InteractivityC. Universal standardsD. Information densityQuestion 2 of 205.0/ 5.0 PointsWhich of the following is NOT yet a public company?A. ZyngaB. LinkedInC. GrouponD. TwitterQuestion 3 of 205.0/ 5.0 PointsWhich of the following statements is NOT true?A. In 2012, apps accounted for a small but growing amount of E-commerce revenues.B. The amount of data the average American consumes each day is decreasing.C. E-books today account for about half of all book sales.D. Computing and networking component prices are continuing to fall dramatically.Question 4 of 205.0/ 5.0 PointsStickiness is an important attribute for which revenue model?  A. Advertising revenue modelB. Subscription revenue modelC. Transaction fee revenue modelD. Sales revenue modelQuestion 5 of 205.0/ 5.0 PointsWhich of the following is an example of the subscription revenue model?A. Ancestry.comB. eBayC. AmazonD. TwitterQuestion 6 of 205.0/ 5.0 PointsThe business model of e-distributors is quite similar to that of:A. e-tailers.B. transaction brokers.C. exchanges.D. service providers.Question 7 of 200.0/ 5.0 PointsA business document that specifically details how you plan on selling your product and find new customers is called a:  A. sales analysis.B. business plan.C. competitive strategy.D. market strategy.Question 8 of 205.0/ 5.0 PointsAll of the following may lead to a competitive advantage EXCEPT:A. less expensive suppliers.B. better employees.C. fewer products.D. superior products.Question 9 of 205.0/ 5.0 PointsWhich of the following is NOT a characteristic of a perfect competitive market?  A. Price, cost, and quality information are equally distributed.B. A nearly infinite set of suppliers compete against one another.C. Customers have access to all relevant information worldwide.D. It is highly regulated.Question 10 of 205.0/ 5.0 PointsExpedia is an example of a:A. community provider.B. transaction broker.C. market creator.D. service provider.Question 11 of 205.0/ 5.0 PointsWhich of the following is one of the three primary societal issues related to E-commerce?A. LiabilityB. AnonymityC. EquityD. Individual privacyQuestion 12 of 205.0/ 5.0 PointsInteractivity in the context of E-commerce can be described as:A. the ability to physically touch and manipulate a product.B. the complexity and content of a message.C. the ability of consumers to create and distribute content.D. the enabling of two-way communication between consumer and merchant.Question 13 of 205.0/ 5.0 PointsIf you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:A. enable individual customization of the product by consumers.B. implement a strategy of commoditization.C. adopt a strategy of cost competition.D. develop a scope strategy to compete within a narrower market segment.Question 14 of 205.0/ 5.0 PointsAll of the following are assets of Twitter EXCEPT:A. user attention.B. audience size.C. database of tweets.D. retail inventory.Question 15 of 205.0/ 5.0 PointsWhich of the following is a combination of blog platform and social network?A. InstagramB. TumblrC. WikipediaD. FoursquareQuestion 16 of 205.0/ 5.0 PointsAll of the following were visions of E-commerce expressed during the early years of E-commerce EXCEPT:A. a nearly perfect competitive market.B. friction-free commerce.C. disintermediation.D. fast-follower advantage.Question 17 of 205.0/ 5.0 PointsThe integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of:A. richness.B. ubiquity.C. information density.D. personalization.Question 18 of 205.0/ 5.0 PointsAssume you are analyzing the market opportunity of a distance learning company, Learnmore.com,, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com’s realistic market opportunity, approximately?A. $25 billionB. $6.6 billionC. $165 billionD. $5 billionQuestion 19 of 205.0/ 5.0 PointsWhich of the following is a characteristic of the Consolidation phase of E-commerce?A. Predominance of pure online strategiesB. Emphasis on revenue growth versus profitsC. First mover advantagesD. Shift to a business-driven approachQuestion 20 of 205.0/ 5.0 PointsHorizontal or general portals primarily generate revenue in all of the following ways EXCEPT:A. charging advertisers for ad placement.B. collecting transaction fees.C. sales of goods.D. charging subscription fees.ashworth college BU460 Online Exam 2 latest 2016 marchQuestion 1 of 20 5.0/ 5.0 PointsWhich of the following is NOT an advantage of client/server computing over centralized mainframe computing?A. It is easy to expand capacity by adding servers and clients.B. Each client added to the network increases the network’s overall capacity and transmission speeds.C. Client/server networks are less vulnerable, in part because the processing load is balanced over many powerful smaller computers rather than concentrated in a single huge computer.D. There is less risk that a system will completely malfunction because backup or mirror servers can pick up the slack if one server goes down.Question 2 of 20 5.0/ 5.0 PointsWhich of the following statements about client/server computing is true?A. It exploded the available communications capacity.B. It provided communication rules and regulations.C. It connects multiple powerful personal computers together in one network with one or more servers dedicated to common functions that they all need.D. It does not provide sufficient computing capacity to support graphics or color.Question 3 of 20 5.0/ 5.0 PointsThe __________ is a consortium of corporations, government agencies, and nonprofit organizations that monitors Internet policies and practices.A. Internet Engineering Steering Group (IESG)B. World Wide Web Consortium (W3C)C. Internet Engineering Task Force (IETF)D. Internet Society (ISOC)Question 4 of 20 5.0/ 5.0 PointsWhich of the following was the “killer app” of 2012?A. BlogsB. Social networksC. Tablet PCsD. Search enginesQuestion 5 of 20 5.0/ 5.0 PointsIn the address http://www.company.com/clients.html, which of the following is the top-level domain?A. .comB. company.comC. wwwD. httpQuestion 6 of 20 5.0/ 5.0 PointsWhich of the following is a high-speed, medium-range, broadband wireless metropolitan area network?A. Wi-FiB. WiMAXC. BluetoothD. ZigBeeQuestion 7 of 20 5.0/ 5.0 PointsWhich of the following is currently the most popular Web browser?A. Internet ExplorerB. NetscapeC. SafariD. FirefoxQuestion 8 of 20 5.0/ 5.0 PointsThe concept behind document formatting had its roots in which of the following?A. XMLB. SGMLC. HTMLD. GMLQuestion 9 of 20 5.0/ 5.0 PointsA(n) __________ is a Web application that allows users to easily add and edit content on a Web page.A. wikiB. podcastC. blogD. RSS feedQuestion 10 of 20 5.0/ 5.0 PointsWhich of the following is a Web 2.0 service or application?A. E-mailB. WikisC. IMD. Online forumsQuestion 11 of 20 5.0/ 5.0 PointsAn Internet-enabled media player would run in which layer of Internet architecture?A. Network Technology Substrate layerB. Middleware Services layerC. Transport Services and Representation Standards layerD. Applications layerQuestion 12 of 20 5.0/ 5.0 PointsWhich of the following statements about iPhone apps is NOT true?A. They are distributed through Apple’s App Store.B. They are typically written in the Java programming language.C. They were estimated to generate over $2 billion in 2012.D. More than 30 billion have been downloaded.Question 13 of 20 5.0/ 5.0 Points __________ is one of the original Internet services and is used to transfer files from a server computer to a client computer and vice versa.A. SMTPB. FTPC. HTTPD. SSLQuestion 14 of 20 5.0/ 5.0 Points An IPv4 address is expressed as a:A. 32-bit number that appears as a series of four separate numbers separated by semicolons.B. 64-bit number that appears as a series of four separate numbers separated by semicolons.C. 64-bit number that appears as a series of four separate numbers separated by periods.D. 32-bit number that appears as a series of four separate numbers separated by periods.Question 15 of 20 5.0/ 5.0 PointsWhich of the following is NOT true about the mobile platform?A. Most smartphones use Intel chips.B. The number of cell phones worldwide exceeds the number of PCs.C. About 25% of the world’s cell phones are smartphones.D. Unlike PCs, smartphones do not need fans.Question 16 of 20 5.0/ 5.0 PointsThe backbone of the Internet is formed by:A. Internet Exchange Points (IXP)s.B. Network Service Providers (NSPs).C. Internet Service Providers (ISPs).D. Metropolitan Area Exchanges (MAEs).Question 17 of 20 5.0/ 5.0 PointsA(n) __________ is an audio presentation stored as an audio file and posted to the Web for users to download.A. podcastB. RSS subscriptionC. weblogD. widgetQuestion 18 of 20 5.0/ 5.0 PointsDuring which phase of the development of the Internet was ARPANET invented?A. Commercialization phaseB. Institutional phaseC. Innovation phaseD. Consolidation phaseQuestion 19 of 20 5.0/ 5.0 PointsThe layer of Internet architecture that ties the applications to the communications network and includes such services as security and authentication is called the:A. Network Technology Substrate layer.B. Middleware Services layer.C. Transport Services and Representation Standards layer.D. Applications layer.Question 20 of 20 5.0/ 5.0 PointsThe Transport Layer of TCP/IP is responsible for which of the following?A. Placing packets on and receiving them from the network mediumB. Addressing, packaging, and routing messagesC. Providing communication with the application by acknowledging and sequencing the packets to and from the applicationD. Providing a variety of applications with the ability to access the services of the lower layersashworth college BU460 Online Exam 3 latest 2016 marchPart 1 of 1 – 100.0/ 100.0 PointsQuestion 1 of 205.0/ 5.0 Points__________ verifies that the business objectives of the system as originally conceived are in fact working.A. System testingB. Acceptance testingC. Unit testingD. Implementation testingQuestion 2 of 205.0/ 5.0 PointsAll of the following might be part of a website’s middle-tier layer EXCEPT:A. a database server.B. an ad server.C. legacy corporate applications.D. a mail server.Question 3 of 205.0/ 5.0 PointsAll of the following might be part of a website’s backend layer EXCEPT a(n):A. pre-existing corporate database.B. human resources system.C. production MRP system.D. application server.Question 4 of 205.0/ 5.0 PointsWhich of the following is an example of a CMS?  A. ApacheB. WordPressC. OracleD. WebTrends AnalyticsQuestion 5 of 205.0/ 5.0 PointsWhich of the following typically includes a data flow diagram to describe the flow of information for a website?A. Physical designB. Logical designC. Testing planD. Co-location planQuestion 6 of 205.0/ 5.0 Points__________ are the types of information systems capabilities needed to meet business objectives.A. Information requirementsB. System functionalitiesC. System design specificationsD. Physical design specificationsQuestion 7 of 205.0/ 5.0 PointsAll of the following are basic information requirements for a product database EXCEPT:A. product descriptions.B. stock numbers.C. customer ID numbers.D. inventory levels.Question 8 of 205.0/ 5.0 Points__________ involves testing a site program’s modules one at a time.A. System testingB. Acceptance testingC. Unit testingD. Implementation testingQuestion 9 of 205.0/ 5.0 PointsWhich of the following is not a main factor in determining overall demand for an E-commerce site?A. Static file sizesB. Number of items in inventoryC. User profilesD. Type of contentQuestion 10 of 205.0/ 5.0 PointsWhich of the following is NOT a type of application server?A. Proxy serverB. Mail serverC. FTP serverD. Ad serverQuestion 11 of 205.0/ 5.0 PointsWhich of the following would you use to identify orphan files?A. HTTPB. FTPC. Data capture toolsD. Site management toolsQuestion 12 of 205.0/ 5.0 Points__________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.A. CGIB. ColdFusionC. JavaScriptD. VBScriptQuestion 13 of 205.0/ 5.0 PointsOrbitz was the first Internet travel company to offer which of the following?A. An iPhone appB. A WML-only mobile websiteC. An Android appD. An iPad appQuestion 14 of 205.0/ 5.0 PointsWhich of the following technologies could you use to place the content of your website in a database so that you can then dynamically generate requests for pages?A. Apache web serverB. Proxy serverC. Shopping cartD. CMSQuestion 15 of 205.0/ 5.0 PointsWhich of the following is the least expensive path to creating a mobile Internet presence?  A. Developing a native appB. Resizing an existing website for mobile useC. Building a mobile Web app using HTMLD. Building a mobile Web app using JavaQuestion 16 of 205.0/ 5.0 PointsAn E-commerce website that processes orders requires, at minimum, a __________ system architecture.  A. single-tierB. two-tierC. three-tierD. multi-tierQuestion 17 of 205.0/ 5.0 PointsWhich of the following is NOT an example of one of the four kinds of E-commerce presence?A. E-mail listB. Customer management systemC. Twitter feedD. Print ad that refers to a websiteQuestion 18 of 205.0/ 5.0 PointsWhich of the following is NOT an open source software tool?A. WebSphereB. ApacheC. MySQLD. PHPQuestion 19 of 205.0/ 5.0 PointsIn a SWOT analysis, you describe all of the following EXCEPT the business’s:A. Strengths.B. Weaknesses.C. Opportunities.D. Technology.Question 20 of 205.0/ 5.0 PointsAll of the following are basic functionality provided by E-commerce merchant server software EXCEPT:A. a product catalog.B. marketing software.C. a shopping cart.D. credit card processing.ashworth college BU460 Online Exam 5 latest 2016 marchPart 1 of 2 – 47.5/ 50.0 PointsQuestion 1 of 402.5/ 2.5 PointsThe six key dimensions to e-commerce security are nonrepudiation, authenticity, availability, integrity, privacy, and:A. confidentiality.B. usability.C. functionality.D. viability.Question 2 of 402.5/ 2.5 PointsWhich of the following is an example of an integrity violation of e-commerce security?A. A website is not actually operated by the entity the customer believes it to be.B. A merchant uses customer information in a manner not intended by the customer.C. A customer denies that he or she is the person who placed the order.D. An unauthorized person intercepts an online communication and changes its contents.Question 3 of 402.5/ 2.5 PointsWhich of the following is NOT a key point of vulnerability when dealing with e-commerce?A. The client computerB. The serverC. The communications pipelineD. The credit card companiesQuestion 4 of 402.5/ 2.5 PointsMalware that comes with a downloaded file that a user requests is called a:A. Trojan horse.B. backdoor.C. drive-by download.D. PUP.Question 5 of 402.5/ 2.5 PointsWhich of the following is a prominent hacktivist group?A. AnonymousB. Anti-Phishing Working GroupC. IC3D. SymantecQuestion 6 of 402.5/ 2.5 PointsWhich of the following is a set of short-range wireless technologies used to share information among devices within about 2 inches of each other?  A. DESB. IMC. NFCD. Text messagingQuestion 7 of 402.5/ 2.5 PointsAccording to the Computer Security Institute’s 2011 Computer Crime and Security Survey, which of the following was the most commonly reported type of attack?A. Malware infectionB. Laptop theftC. Website defacementD. Insider abuseQuestion 8 of 402.5/ 2.5 PointsAll of the following are methods of securing channels of communication EXCEPT:A. SSL/TLS.B. certificates.C. VPN.D. FTP.Question 9 of 402.5/ 2.5 Points__________ refers to the ability to ensure that an e-commerce site continues to function as intended.  A. NonrepudiationB. AuthenticityC. AvailabilityD. IntegrityQuestion 10 of 402.5/ 2.5 PointsThe Data Encryption Standard uses a __________ bit key.A. 512B. 256C. 56D. 12Question 11 of 402.5/ 2.5 Points__________ refers to the ability to identify the person or entity with whom you are dealing on the Internet.A. NonrepudiationB. AuthenticityC. AvailabilityD. IntegrityQuestion 12 of 402.5/ 2.5 PointsOnline bill payment now accounts for __________ of all bill payments.A. 10%B. 25%C. 50%D. 100%Question 13 of 402.5/ 2.5 PointsSymmetric key encryption is also known as:A. public key encryption.B. secret key encryption.C. PGP.D. PKI.Question 14 of 402.5/ 2.5 PointsRustock is an example of which of the following?A. WormB. BotnetC. PhishingD. HacktivismQuestion 15 of 400.0/ 2.5 PointsA digital certificate contains all of the following EXCEPT the:  A. subject’s private key.B. subject’s public key.C. digital signature of the certification authority.D. digital certificate serial number.Question 16 of 402.5/ 2.5 PointsWhich of the following statements about public key encryption is NOT true?A. Public key encryption uses two mathematically related digital keys.B. Public key encryption ensures authentication of the sender.C. Public key encryption does not ensure message integrity.D. Public key encryption is based on the idea of irreversible mathematical functions.Question 17 of 402.5/ 2.5 Points__________ refers to the ability to ensure that messages and data are only available to those authorized to view them.A. ConfidentialityB. IntegrityC. PrivacyD. AvailabilityQuestion 18 of 402.5/ 2.5 PointsWhat is the most frequent cause of stolen credit cards and card information today?A. Lost cardsB. The hacking and looting of corporate servers storing credit card informationC. Sniffing programsD. Phishing attacksQuestion 19 of 402.5/ 2.5 PointsIn the United States, the primary form of online payment is:A. PayPal.B. credit cards.C. debit cards.D. Google Wallet.Question 20 of 402.5/ 2.5 PointsAll of the following are limitations of the existing online credit card payment system EXCEPT:A. poor security.B. cost to consumers.C. cost to merchant.D. social equity.Part 2 of 2 – 45.0/ 50.0 PointsQuestion 21 of 400.0/ 2.5 PointsAll of the following are traditional online marketing and advertising tools EXCEPT:A. affiliate marketing.B. permission marketing.C. social marketing.D. sponsorship marketing.Question 22 of 400.0/ 2.5 PointsWhich of the following forms of online advertising typically has the highest click-through rate?A. E-mail marketing in-house listB. InterstitialsC. Search engine keyword purchaseD. SponsorshipsQuestion 23 of 402.5/ 2.5 PointsWhich of the following is NOT one of the four main methods advertisers use to behaviorally target ads?A. Nielsen ratingsB. Data collected from social networksC. Integration of offline dataD. Clickstream dataQuestion 24 of 402.5/ 2.5 PointsRecency refers to the:A. percentage of customers who do not return during the next year after an initial purchase.B. time elapsed since the last action taken by a customer.C. percentage of existing customers who continue to buy on a regular basis.D. percentage of customers who return to the site within a year to make additional purchases.Question 25 of 402.5/ 2.5 PointsCTR is a measure of the:  A. percentage of times an ad is clicked.B. number of times an ad is served.C. number of http requests.D. number of pages viewed.Question 26 of 402.5/ 2.5 PointsWhich of the following examples illustrates the “Long Tail” phenomenon?A. Rhapsody music streaming service reported that its no play rate had increased to over 20 percent.B. The number of blockbuster “winner take all” video titles is declining.C. Amazon sells a larger number of obscure books than hit books.D. The average blog has a readership of slightly more than 1.Question 27 of 402.5/ 2.5 PointsWhich of the following measures the ratio of actual orders to checkouts started?  A. Checkout conversion rateB. Conversion rateC. Acquisition rateD. Cart conversion rateQuestion 28 of 402.5/ 2.5 PointsWhich of the following forms of online advertising is growing the fastest?A. Paid searchB. SponsorshipsC. VideoD. Rich mediaQuestion 29 of 402.5/ 2.5 PointsPurchasing an online ad on a CPA basis means that the advertiser:A. pays for impressions in 1,000 unit lots.B. pays a prenegotiated fee for each click an ad receives.C. pays only for those users who perform a specific action, such as registering, purchasing, etc.D. exchanges something of equal value for the ad space.Question 30 of 402.5/ 2.5 PointsPromoted Trends is an example of which of the following types of online advertising?A. Blog advertisingB. Interest-based advertisingC. Game advertisingD. Social network advertisingQuestion 31 of 402.5/ 2.5 PointsAcquisition rate is a measure of the:A. percentage of visitors who indicate an interest in a site’s products by registering or visiting a product’s pages.B. percentage of visitors who become customers.C. percentage of existing customers who continue to buy on a regular basis.D. percentage of shoppers who do not return within a year after their initial purchase.Question 32 of 402.5/ 2.5 PointsWhich of the following is NOT a feature that is driving social E-commerce growth?A. Social sign-onB. Network notificationC. Collaborative shoppingD. Personal intelligent agentsQuestion 33 of 402.5/ 2.5 PointsPurchasing an online ad on a CPC basis means that the advertiser:A. pays for impressions in 1,000 unit lots.B. pays a prenegotiated fee for each click an ad receives.C. pays only for those users who perform a specific action, such as registering, purchasing, etc.D. exchanges something of equal value for the ad space.Question 34 of 402.5/ 2.5 PointsWhich of the following is the top concern of Internet users about purchasing online?A. Inability to see and touch before buyingB. Difficulty of returning productsC. Shipping costsD. Inability to speak to sales assistant in personQuestion 35 of 402.5/ 2.5 PointsView-through rate measures the __________ response rate to an ad.A. 30-minuteB. 24-hourC. 7-dayD. 30-dayQuestion 36 of 402.5/ 2.5 PointsWhich of the following is NOT a practice that degrades the results and usefulness of search engines?A. Content farmsB. Link farmsC. Social searchD. Click fraudQuestion 37 of 402.5/ 2.5 PointsThe marketing technique known as __________ involves merchants offering products or services for a very low price for a short period of time.A. search engine marketingB. flash marketingC. yield managementD. bait-and-switchQuestion 38 of 402.5/ 2.5 PointsWhich of the following measures the average length of stay at a website?A. LoyaltyB. StickinessC. RecencyD. Retention rateQuestion 39 of 402.5/ 2.5 PointsIn __________ advertising, companies pay for ads to be placed dynamically on any participating website that the search engine determines is appropriate.A. paid inclusionB. network keywordC. keywordD. socialQuestion 40 of 402.5/ 2.5 PointsWhich of the following statements about CAN-SPAM is NOT true?A. CAN-SPAM went into effect in January 2004.B. CAN-SPAM prohibits unsolicited e-mail (spam).C. CAN-SPAM prohibits the use of deceptive subject lines and false headers.D. Large spammers are among CAN-SPAM’s biggest supporters.ashworth college BU460 Online Exam 7 latest 2016 marchPart 1 of 2 – 50.0/ 50.0 PointsQuestion 1 of 402.5/ 2.5 PointsWhich of the following was subjected to the largest civil penalty ever levied by the FTC as of August 2012 for privacy violations?A. AppleB. FacebookC. GoogleD. AmazonQuestion 2 of 402.5/ 2.5 PointsWhat is the major reason that the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law?A. The ability to make perfect copies of digital works at little costB. The anonymous nature of the InternetC. The support for instant peer-to-peer communicationD. The use of standards for file formatsQuestion 3 of 402.5/ 2.5 PointsWhich of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years?A. Copyright lawB. Trade secret lawC. Patent lawD. Trademark lawQuestion 4 of 402.5/ 2.5 Points__________ is collected data that can be used to identify and locate an individual.A. A personal profileB. P3PC. Anonymous informationD. PIIQuestion 5 of 402.5/ 2.5 PointsWhich ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?A. The Golden RuleB. UniversalismC. The Collective Utilitarian principleD. The Social Contract ruleQuestion 6 of 402.5/ 2.5 PointsDisputes over federal trademarks involve establishing:A. underlying ideas.B. intent.C. piracy.D. infringement.Question 7 of 402.5/ 2.5 PointsA 2012 TRUSTe/Harris Interactive survey on privacy found all of the following EXCEPT:A. targeted advertising makes the vast majority of those surveyed uncomfortable.B. more than 75% of those surveyed do not allow companies to share their personal information with a third party.C. over 90% of those surveyed thought that privacy is an important issue.D. more than half of those surveyed said online privacy is really important to them.Question 8 of 402.5/ 2.5 PointsWhich of the following situations would NOT qualify for the fair use exception to United States copyright law?A. A professor clips a newspaper article just before class and distributes copies of it to his class.B. A journalist quotes a paragraph from a book in a review of the book.C. A student copies a photograph of his favorite band from a website created by the band’s record label and places it on the student’s personal website.D. Google posts thumbnail images of books in the Google Book Search Project.Question 9 of 402.5/ 2.5 PointsWhich of the following is used to collect and analyze detailed information on page content viewed by users?A. Search enginesB. DRMC. FormsD. Site transaction logsQuestion 10 of 402.5/ 2.5 PointsWhich of the following basic ethical concepts plays an important role in defining privacy?A. ResponsibilityB. AccountabilityC. LiabilityD. Due processQuestion 11 of 402.5/ 2.5 PointsWhich of the FTC’s Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?A. Notice/AwarenessB. Choice/ConsentC. Access/ParticipationD. SecurityQuestion 12 of 402.5/ 2.5 PointsWhich of the following is NOT one of the issues complicating the taxation of e-commerce sales?A. Taxes raised are used for different government purposes.B. Sales taxes and policies vary by state and country.C. Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer.D. Small online businesses are unable to manage sales taxes to thousands of different jurisdictions.Question 13 of 402.5/ 2.5 PointsWhich ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?A. The Golden RuleB. Risk AversionC. The Slippery SlopeD. The Social Contract ruleQuestion 14 of 402.5/ 2.5 PointsWhich of the following can be used to record all keyboard activity of a user?  A. Shopping cartsB. Trusted computing environmentsC. SpywareD. DRMQuestion 15 of 402.5/ 2.5 PointsOver which of the following does ICANN have authority?A. Technical infrastructureB. Domain name systemC. Public policy issuesD. StandardsQuestion 16 of 402.5/ 2.5 PointsWhich of the following statements about patents is NOT true?A. It is more difficult to obtain a copyright than it is to obtain a patent.B. The four types of inventions protected by patent law are machines, manmade products, compositions of matter, and processing methods.C. Computer programs can be patented.D. In order to be patented, an invention must be nonobvious.Question 17 of 402.5/ 2.5 PointsWhich of the following tools can companies use to track users’ social and political views and activities?A. CookiesB. Digital walletsC. Search enginesD. Shopping cartsQuestion 18 of 402.5/ 2.5 PointsWhich ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all?  A. UniversalismB. The Slippery SlopeC. The Social Contract ruleD. The Golden RuleQuestion 19 of 402.5/ 2.5 PointsWhich ethical principle tells you that it is wise to assume perfect information markets?A. The Golden RuleB. The New York Times testC. The Social Contract ruleD. The Collective Utilitarian principleQuestion 20 of 402.5/ 2.5 PointsIn Western culture, the basic principles shared by ethical schools of thought are:A. information rights, property rights, and public safety and welfare.B. responsibility, liability, and accountability.C. ubiquity, global reach, and privacy.D. the Golden Rule and Universalism.Part 2 of 2 – 42.5/ 50.0 PointsQuestion 21 of 402.5/ 2.5 PointsWhich of the following statements is NOT true?A. Compared to general merchandisers, the transition to e-commerce has been easier for MOTO firms.B. The MOTO sector is also called the general merchandise sector.C. MOTO was the last technological revolution that preceded e-commerce.D. Distribution of catalogs is one of MOTO retailers’ biggest expenses.Question 22 of 402.5/ 2.5 PointsWhat is the largest sector of the online travel services market in terms of revenue?  A. Hotel reservationsB. Car reservationsC. Cruise/tour reservationsD. Airline reservationsQuestion 23 of 402.5/ 2.5 PointsDRM refers to a combination of __________ for protecting digital content.A. hardware and software methodsB. technical and legal meansC. user and publisher agreementsD. local and remote policiesQuestion 24 of 402.5/ 2.5 PointsThe Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line?A. Term life insuranceB. Automobile insuranceC. Health insuranceD. Property and casualty insuranceQuestion 25 of 400.0/ 2.5 PointsWhich of the following is NOT one of the seven major segments of the retail industry?A. Electronics and computersB. Consumer durablesC. Gasoline and fuelD. Food and beverageQuestion 26 of 402.5/ 2.5 PointsWhich of the following statements about financial portals is NOT true?A. They do not offer financial services.B. They add to the online price competition in the finance industry.C. Their strategy is similar to that of large banking institutions.D. They make their money from advertising, referral fees, and subscription fees.Question 27 of 402.5/ 2.5 PointsWhich of the following statements about the online video audience is NOT true?A. Major television events tend to draw higher viewership than online videos.B. The online video audience is around 180 million monthly unique viewers.C. Google sites draw the highest number of monthly unique viewers of online video.D. The overall size of the online video audience is much smaller than the traditional television audience.Question 28 of 402.5/ 2.5 PointsWhich of the following is the fastest growing online gaming audience?A. Casual gamersB. Mobile gamersC. Social gamersD. Console gamersQuestion 29 of 402.5/ 2.5 PointsWhich of the following is a job site aggregator?A. SimplyHiredB. CraigslistC. MonsterD. CareerBuilderQuestion 30 of 402.5/ 2.5 PointsWhich of the following statements about the online real estate services market is NOT true?A. The major impact of Internet real estate sites is in influencing offline decisions.B. Real estate differs from other types of online financial services because it is impossible to complete a property transaction online.C. The primary service offered by real estate sites is a listing of houses available.D. The Internet and e-commerce have created significant disintermediation in the real estate marketplace.Question 31 of 402.5/ 2.5 PointsAll of the following are top comparison shopping sites EXCEPT:A. Nextag.B. Fiserv.C. PriceGrabber.D. Shopping.com.Question 32 of 400.0/ 2.5 PointsAll of the following are social games offered by Zynga EXCEPT:A. Farmville.B. Words with Friends.C. Angry Birds.D. Mafia Wars.Question 33 of 402.5/ 2.5 PointsThe MOTO sector of the retail industry is most similar to the __________ sector.A. specialty storesB. general merchandis