SUMMARY OUTPUT
Regression Statistics
Multiple R
0.912677732
R Square
0.832980642
Adjusted R Square
0.806257545
Standard Error
14875.945
Observations
30
ANOVA
df
SS
MS
F
Significance F
Regression
4
27591622295
6897905574
31.17081208
2.19764E-09
Residual
25
5532343492
221293739.7
Total
29
33123965787
Coefficients
Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Lower 95.0%
Upper 95.0%
Intercept
128832.24
69974.81802
1.841122902
0.077501227
-15283.59544
272948.0754
-15283.59544
272948.0754
Price (P)
-19875.95363
4100.855594
-4.846782134
5.54213E-05
-28321.82383
-11430.08344
-28321.82383
-11430.08344
Competitor Price (Px)
15467.93585
3459.279897
4.471432294
0.000146656
8343.415533
22592.45616
8343.415533
22592.45616
Advertising (Ad)
0.260701483
0.094050346
2.771935405
0.010369369
0.06700117
0.454401795
0.06700117
0.454401795
Income (I)
8.780403326
1.017267544
8.631360924
5.72335E-09
6.685301601
10.87550505
6.685301601
10.87550505
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