You are LinkedIn’s manager for

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THE
CASE OF LinkedIn

Based
on the video on LinkedIn .youtube.com/watch?v=wO64unwQNeY”>https://www.youtube.com/watch?v=wO64unwQNeY
and other sources from your own research,
please answer the following two (2) questions:
The
answers should be written on one (1) typewritten page, single space, Times New Roman, 12 Font.
Use proper citations and references and any other evidence you find
appropriate to support your answers.

QUESTION 1
You are LinkedIn’s manager for the
GCC region. What strategies would you formulate and implement for the GCC to
attract more members? Would your strategies differ from applying them to
Europe? Yes/No? Why? How?
QUESTION 2
Apply Porter’s Five Forces Model to
LinkedIn’s industry. What industry are they in? State whether each force is
Low, Moderate or High, and explain why?

EVALUATION
CRITERIA FOR THE WRITTEN CASE ANALYSIS

Answering the Questions correctly: 55
points
Length: 8
points
Language: 15 points
Format/Structure: 5 points
Citations/References: 17 points

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