Strayer JWI518 Assignment 2: Research Project – Social Media Campaign

.gif”>JWI 518: Marketing In
a Global Environment
.jpg”>
Academic Submissions and Evaluations

Assignment 2:
Research Project – Social Media Campaign

Due Week 8, Day 7
(Weight: 13%)

Choose a social media campaign to analyze. You can choose
a political campaign, product advertisement campaign, or a social awareness
campaign. After you decide on a campaign, you will monitor the campaign,
conduct a formal analysis on the effectiveness of this campaign, and make
specific recommendations on where, how, and why this campaign must be approved.

Contact
the campaign via phone and/or email as a prospective consumer. Follow them on
twitter or on other social media platforms. As a participant, you may build a
perspective that differs from what the social media marketers intend.

Address the following
in no more than 8 pages:

1.
Analyze
the campaign using the Dragonfly Effect Model

2.
Based
on your analysis, determine steps you could take to improve the campaign.

Your assignment must
follow these formatting requirements:

•
Typed, double-spaced, using Times New Roman
font (size 12) with one-inch margins on all sides.

•
Include a cover page containing the title of
the assignment, the student’s name, the professor’s name, the course title, and
the date. The cover page and the reference page are not included in the
required assignment page length.

•
Include a reference page that is consistent
and organized. The JWMI Style Guide is available as a reference.

Grading
for this assignment will be based on answer quality, logic/organization of the
paper, and language and writing skills, using the following grading criteria.

©2015 Strayer University. All Rights
Reserved. This document contains Strayer University confidential and
proprietary information and may not be copied, further distributed, or
otherwise disclosed, in whole or in part, without the expressed written
permission of Strayer University. This course guide is subject to change based
on the needs of the class.
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.gif”>JWI 518: Marketing In
a Global Environment
.jpg”>
Academic Submissions and Evaluations

Weight: 13%

Assignment 2:
Research Project – Social Media Campaign

Criteria

Unsatisfactory

Low Pass

Pass

High Pass

Honors

1. Analyze the

Did not submit or

Partially

Satisfactorily

Completely

Exemplarily

campaign using

incompletely

analyzed the

analyzed the

analyzed the

analyzed the

the Dragonfly

analyzed the

campaign using

campaign using

campaign using

campaign using

Effect Model,

campaign using

the Dragonfly

the Dragonfly

the Dragonfly

the Dragonfly

including both

the Dragonfly

Effect Model.

Effect Model.

Effect Model.

Effect Model.

the wings and

Effect Model.

design principles

Weight: 45%

2. Determine

Did not submit or

Partially

Satisfactorily

Completely

Exemplarily

steps you could

incompletely

determined

determined

determined

determined steps

take to improve

determined steps

steps you could

steps you could

steps you could

you could take to

the campaign,

you could take to

take to improve

take to improve

take to improve

improve the

based on your

improve the

the campaign,

the campaign,

the campaign,

campaign, based

analysis.

campaign, based

based on your

based on your

based on your

on your analysis.

Weight: 45%

on your analysis.

analysis.

analysis.

analysis.

3. Clarity, logic,

Multiple

Several

More than a few

Few mechanical

No mechanical

and writing

mechanical

mechanical

mechanical

errors; text flows

errors; text flows

mechanics.

errors or much of

errors make

errors; text flows

and concisely

and concisely and

Weight: 10%

the text is difficult

parts of the text

but lacks

and clearly

clearly expresses

to understand

difficult for the

conciseness or

expresses the

the student’s

and fails to follow

reader to

clarity;

student’s

position in an

formatting

understand; the

assertions and

position in a

exemplary

instructions. The

text does not

conclusions are

manner that

manner that

text does not

flow or the

generally

rationally and

rationally and

flow.

discussion fails

justified and

logically

logically develops

to justify

explained.

develops

the topics.

conclusions and

the topics.

assertions.

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©2015 Strayer University. All Rights
Reserved. This document contains Strayer University confidential and
proprietary information and may not be copied, further distributed, or
otherwise disclosed, in whole or in part, without the expressed written permission
of Strayer University. This course guide is subject to change based on the
needs of the class.
.jpg”>