embry RSCH202 full course (discuussions+assignments) latest 2016 march

embry RSCH202 module 1 discuussion latest 2016 marchModule 1 – Discussion: What does research mean to you?7272 unread replies.107107 replies.Discussion Topic: What is your definition of research? You may have “researched” a topic of personal interest in the recent past. Perhaps it was related to which degree to pursue, which branch of the military to join, which career to pursue, which car to purchase, which neighborhood to purchase a home in, or other decisions you needed to make. When you personally research a topic, it is something inherently interesting to you and you research it to learn about it so that you can make an informed decision. In this discussion board, introduce yourself by briefly telling your classmates your definition of research and about something you recently researched. Describe the techniques and tools you used to research your topic.Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.embry RSCH202 module 2 discuussion latest 2016 marchModule 2 – Discussion: Variables and Problem Statements7474 unread replies.7979 replies.In this Discussion Activity, there are .erau.edu/RSCH_202/M2_Discussion/story.html”>Three Scenarios (Links to an external site.) related to identifying variables and developing problem statements. You will be assigned one these scenarios based on the first letter of your last name.Discussion Topic:List and label the variables as independent, dependent, intervening, or moderatingExplain the relationships among the variablesDevelop a problem statement for the situationPosting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the courseembry RSCH202 module 3 discuussion latest 2016 marchModule 3 – Discussion: Data Collection – Questionnaire2020 unread replies.6868 replies.An undergraduate student named Nicki created a .pdf” href=”https://erau.instructure.com/courses/30301/files/4353898/download?wrap=1″>Questionnaire.instructure.com/courses/30301/files/4353898/download?wrap=1″ title=”Preview the document”>.instructure.com/images/preview.png” alt=”Preview the document”>.instructure.com/courses/30301/files/4353898/download?wrap=1″ title=”View in a new window”>.instructure.com/images/popout.png” alt=”View in a new window”>to gain insight into people’s attitudes toward online shopping. To determine the attributes relevant to his study, Nicki first conducted face-to-face interviews. Then based on a rigorous analysis of those interviews, he developed the questionnaire. Read through Nicki’s proposed questionnaire and answer the following questions.Discussion Topic:Nicki’s questionnaire starts with questions seeking personal information from the respondents. Some researchers ask for personal data at the end rather than the beginning of the questionnaire. Which do you prefer and why?Nicki uses a lot of closed questions that ask respondents to make choices among a set of alternatives given by the researcher. In closed questions, care must be taken to ensure that the alternatives are mutually exclusive and collectively exhaustive. Are there any of Nicki’s questions that are not mutually exclusive and collectively exhaustive? If so, which ones? Tell how you might revise those questions to make them mutually exclusive and collectively exhaustive.Poor phrasing of questions can cause respondents to refuse to answer them or to answer incorrectly (either on purpose or because of misunderstanding). Do you think any of Nicki’s questions are poorly worded and should be reworded? If so, which ones and how would you reword the items?Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.embry RSCH202 module 4 discuussion latest 2016 marchModule 4 – Discussion: The moderating effect of involvement in product effectiveness6060 unread replies.7171 replies.Review the description of the .pdf” href=”https://erau.instructure.com/courses/30301/files/4353836/download?wrap=1″>proposed study.instructure.com/courses/30301/files/4353836/download?wrap=1″ title=”Preview the document”>.instructure.com/images/preview.png” alt=”Preview the document”>.instructure.com/courses/30301/files/4353836/download?wrap=1″ title=”View in a new window”>.instructure.com/images/popout.png” alt=”View in a new window”> with 4 discussion questions. Read the description, then answer your assigned question. Be sure to answer both parts, ‘a’ and ‘b’, of the question. You will pick a question based on the First Letter of your Last Name..instructure.com/courses/30301/files/4353904/preview” alt=”4.3 discussion.jpg”>Posting Instructions: In your responses to this week’s discussion board, be sure to read the answers to questions other than the one assigned to you. Your postings must include a response to at least one other question. You should make your initial discussion board posting no later than the 4th day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.embry RSCH202 module 5 discuussion latest 2016 marchModule 5 – Discussion: Sampling5959 unread replies.6969 replies.In this discussion there are .4_Discussion.pdf” href=”https://erau.instructure.com/courses/30301/files/4353834/download?wrap=1″>five scenarios related to sampling.instructure.com/courses/30301/files/4353834/download?wrap=1″ title=”Preview the document”>.instructure.com/images/preview.png” alt=”Preview the document”>.instructure.com/courses/30301/files/4353834/download?wrap=1″ title=”View in a new window”>.instructure.com/images/popout.png” alt=”View in a new window”>. You will be assigned one of these scenarios based on the first letter of your last name..instructure.com/courses/30301/files/4353920/preview” alt=”5.4 discussion.jpg”>Discussion Topic: For your assigned scenario, indicate what would be the relevant population and the most appropriate sampling design. Be sure to give the reasons for your answers.Posting Instructions: In your responses to this week’s discussion board, be sure to read the answers to scenarios other than the one assigned to you. Your postings must include a response to at least one other scenarios.You should make your initial discussion board posting no later than the 4th day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.embry RSCH202 module 6 discuussion latest 2016 marchModule 6 – Discussion: Data analysis technique4949 unread replies.8181 replies.You will .erau.edu/RSCH_202/M6_Discussion/player.html”>review five scenarios (Links to an external site.) related to selecting an appropriate data analysis technique. Select one of these scenarios based on the first letter of your last name. Review the PDF version if you are unable to play the scenarios..instructure.com/courses/30301/files/4353882/preview” alt=”6.3 discussion.jpg”>Discussion Topic: For your assigned scenario, state the null and alternate hypotheses (if applicable), indicate what would be the appropriate hypothesis test or analysis technique, and state why you selected that technique.Posting Instructions: In your responses to this week’s discussion board, be sure to read the answers to scenarios other than the one assigned to you. Your postings must include a response to at least one other scenarios. You should make your initial discussion board posting no later than the 4th day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.embry RSCH202 module 7 discuussion latest 2016 marchModule 7 – Discussion: Opportunities to Travel and Present your Research!5757 unread replies.6666 replies.Some professional organizations and colleges and universities provide opportunities for undergraduate students to present the results of their research. Some even offer stipends to cover travel expenses for undergraduates.One example is the Council on Undergraduate Research (CUR). You can learn about events sponsored by CUR by going to the .cur.org/”>CUR website (Links to an external site.). On the homepage, click on Conferences & Events, then Student Events. CUR hosts an annual national conference on undergraduate research and also sponsors the annual Posters on the Hill event in Washington, DC.Discussion Topic: For this discussion board, do an Internet search on “undergraduate research conferences” or a similar term, find an interesting undergraduate research conference or event that you might like to attend, and post a short description of that conference or event. Be unique – don’t post about a conference or event that another student has already described. Someone should describe the CUR events mentioned above in more detail, so, if you get on this early and are first, you can post about those!Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.embry RSCH202 module 8 discuussion latest 2016 marchModule 8 – Discussion: Qualitative Research Methods6363 unread replies.7070 replies.The paper by Beverly Hancock titled “.pdf” href=”https://erau.instructure.com/courses/30301/files/4353876/download?wrap=1″>Trent Focus for Research and Development in Primary Health Care.instructure.com/courses/30301/files/4353876/download?wrap=1″ title=”Preview the document”>.instructure.com/images/preview.png” alt=”Preview the document”>.instructure.com/courses/30301/files/4353876/download?wrap=1″ title=”View in a new window”>.instructure.com/images/popout.png” alt=”View in a new window”>” gives further explanations of qualitative research techniques and procedures primarily using health care examples. Read and study this paper and answer the questions as you go through the paper. After you complete your reading, go to the Module 8 Discussion Board and answer the following questions.Discussion Topic:At the end of Section 2 of the article, the author gives four research problem examples and asks you to determine the most appropriate qualitative method for each problem. Pose a problem related to your work environment that would be appropriate for qualitative research, and determine the most appropriate qualitative method of the four discussed in Section 2. Explain briefly why would you use that technique.In Section 3, the author discusses interviews, focus groups, and observation. Suppose you want to use a focus group for the problem you described in Question 1 above. Briefly answer the following:What is the geographical spread of your potential participants?Are there any specific inclusion criteria for selecting participants? Is so, briefly explain the criteria.Where or how could you obtain a list of potential participants?Are there preexisting groups and what are the advantages and disadvantages of using those groups?Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.embry RSCH202 module 9 discuussion latest 2016 marchModule 9 – Discussion: The Research Report4343 unread replies.5959 replies.When you looked at the pages of the APA Pocket Style Manual as part of your reading assignment, you saw instructions on what sections should be included in a report and very specific formatting instructions on things like tables, graphs, charts, quotations, headings, references, and a variety of other items. In this course and others you take, you may begin to think that your instructor is way too picky on things such as these. For this discussion board, answer the following questions.Discussion Topic:Suppose your instructor requires you to follow the formatting instructions in the APA Pocket Style Manual exactly. Is he or she being too picky and should they lighten up a bit?Are specific formatting instructions necessary in a research report? Why or why not?If you are submitting a research report for publication or presentation, why should you be concerned about formatting?Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course.embry RSCH202 module 1 assignment latest 2016 marchThis assignment builds on material you should be familiar with from your prerequisite English course. Your assignment is to prepare an annotated bibliography using APA style on one of the following topics or another topic of interest to you from a business perspective:Service qualityProduct developmentOpen-market operationsInformation systemsManufacturing technologyAssessment centersTransfer pricingPick a topic that interests you and develop a good annotated bibliography following the instructions below. You will use the resources you find for this assignment in the Literature Review assignment in Module 2 and the Research Methodology assignment in Module 8. As you look for references in this assignment, keep in mind that the Literature Review and Research Methodology assignments will involve formulating a research question and designing a methodology to answer that question, so be thinking of interesting questions related to the topic you select—questions that you might want to explore further.From the text A Pocket Style Manual, APA Version, read the following:Chapter 6 § 6a: Maintaining a working bibliography, for compiling list of sources at the end of your paperChapter 12 § 12e: Annotated bibliography (economics), to understand the reference list entry by summarizing the sourceChapter 5: Evaluating sources, for specific tips on evaluating sourcesNote that you will probably need to refer to Chapter 14 of A Pocket Style Manual, APA Version, for formatting of different types of references. It is important that you pay close attention to formatting requirements.The assignment has two parts: 1) The list of sources, and 2) The annotation for each source. In the assignment you submit, the annotation for each source should immediately follow the listing of the source as shown in Chapter 12e of A Pocket Style Manual, APA Version.The list of sources must contain the following:The subject of your research, which you must state at the top of the page.Ten sources of information about your subject, including:At least one bookAt least four articles from the Hunt Library databasesAt least two scholarly articlesSpecial note: Wikipedia is not an acceptable source for scholarly work. Do not use Wikipedia as a source for this or any academic assignment. All sources must be correctly documented in APA style, and the entire references list must be correctly formatted in APA style.The annotation for each source has two parts:A short summary (1-3 sentences) of the information found in the sourceAn evaluation of the source’s credibility, reliability, currency, possible bias, and usefulness with respect to your topic. Review the following documents on:.pdf” href=”https://erau.instructure.com/courses/30301/files/4353744/download?wrap=1″>Annotation Example.instructure.com/courses/30301/files/4353744/download?wrap=1″ title=”Preview the document”>.instructure.com/images/preview.png” alt=”Preview the document”>.instructure.com/courses/30301/files/4353744/download?wrap=1″ title=”View in a new window”>.instructure.com/images/popout.png” alt=”View in a new window”>.pdf” href=”https://erau.instructure.com/courses/30301/files/4353868/download?wrap=1″>Annotated Bibliography Rubric.instructure.com/courses/30301/files/4353868/download?wrap=1″ title=”View in a new window”>.instructure.com/images/popout.png” alt=”View in a new window”>Please save your file as “LastName_Annotation_M1” (Example “Smith_Annotation_M1”).embry RSCH202 module 3 case study assignment latest 2016 marchAssignment: Data Collection – Interviews and ObservationsChapter 7: KYOTOMIDTOWNSHOPPINGCENTREKyotoMidtownisacompositeurbandistrictofmodernbuildingssurroundingahistoricJapanese garden.Itfeaturessophisticatedbars,restaurants,shops,artgalleries,ahotelandleafypublic spaces.KyotoMidtownaimstoofferauniqueshoppingexperiencewithabroadselection of outlets thatincludeJapan’sfirstflagship boutiqueand theworld’sfirstconceptshops. Fromplayful and trendsettingboutiquestoprestigiousbrandsvaluedtheworldover,itaspirestobeaplacefor peoplewhoappreciatethefinerthings in life.Inthepastfewyearshowever,visitornumbershave declined.Forthisreason, themanagementof KyotoMidtownshoppingcentrefeelsthatitisimportanttodevelopa betterunderstandingofits shoppersin ordertotaketheshoppingexperiencetoanextlevel.Itwantstoknowwhatattracts customerstoitsstores,whatcustomersneedwhileshoppingandhowtheygoaboutshopping. Basedon theseinsights,itwantstodevelopstrategiesthatarecloselyaligned withitscustomers’ shoppingstrategies,needsandpreferences.The management of theshoppingcentrehashired HoshimiKusunoki, aninternationalfull-time MBA studenttoproduceareportcompletewithpractical,hands-on recommendationsreadyfor implementation.Bornand raisedinanupper classfamily inYamanote,Hoshimi isfamiliarwiththe lifestyleandattitudes of people visitingtheKyotoMidtownshoppingcenterandthe high expectationsthattheyhave.AkeyaimofHoshimi’sresearchprojectistofindoutwhatshopperswouldneedtoincreasethe frequencyofshoppingatthecentreaswellastounderstandhowitcomparestoothershopping centresinKyotocompetingforcustomers.Based on preliminaryresearch,Hoshimihasbeenable to developthefollowingspecific projectobjectives:· To establish theprofileof shoppers· TounderstandtheirawarenessandusageoftheMidtown Shoppingcentre· Tounderstandhowshoppers travel tothe shoppingcentre,howfar theyhavetravelledand howfrequentlytheyshopthere· To exploreshopperbehaviorandunderstandwhat theyhavepurchased orhadexpectedtopurchaseandaverageexpenditure· Tounderstandtheirexpectationsto theMidtown shoppingcentre· Tounderstandtheirattitudesto the Midtown shoppingcentreHoshimiwants toconduct structured facetofaceinterviewswith 100shoppersatthe shopping centreandacompetingshoppingcentre.Theinterviewswilltakeplaceduringthekeyshopping hours acrosseverydayof theweekamongarepresentativesampleofparticipants.QUESTIONS1. Hoshimihasplannedtocarryoutstructuredinterviews.Howdostructuredinterviewsdiffer fromunstructured interviews? Which would be more appropriate for this study and why?2. What arethepossibleadvantages anddisadvantagesof usingfacetofaceinterviews in this situation?3. Theinformationobtained duringinterviewsshouldbeasfreeaspossiblefrombias.Howcan Hoshimiminimizebias introduced bytheinterviewer,theinterviewee,or thesituation?4. What advice would you give Hoshimiregarding theselectionof participants for her interviews?Chapter 8: PERFORMANCE IMPROVEMENT THROUGH MYSTERY SHOPPINGDawsonChambersisa young,dynamicandfastgrowingresearchagencythatis specializedinMystery Shopping,MarketResearch,andCustomerServiceTraining.Itislocatedin Geneva,Switzerland from whereitprovidesnational andinternational organizationswithcustomizedperformanceimprovement programs.DawsonChambershasaconsiderablenetwork ofspecialistmysteryshoppersoperatingfrom regionalhubsacrossSwitzerland.Thesemysteryshoppersprovideserviceorganizationswiththetools todevelop,trainandre-train theirteamstoimprove customerserviceandsalesperformance.Dawson Chambershasrecently beenapproachedbySebastianKoch,managerofSwiss-tell,aSwissmobile phoneproviderheadquarteredin Basel.Sebastianhasasked Dawson Chamberstoassessthequality of servicedeliverytocustomers ofSwiss-TelmobilephoneshopsacrossSwitzerland.Likeinmanyothercountries,themobilephoneindustryinSwitzerlandishugeanddespitetherapid growthofonlineshopping,brick-and-mortarbusinessisstilldominantinthemobilephoneindustry; mostpeopleinteractwith amobilephoneprovidervaaphoneshop.Accordingtomanyhowever,the qualityofservicedeliveryinthesephoneshopsispoor.Aparticipantinapreliminarystudydescribed thequalityofservicedeliveryinphoneshopsasfollows:“Whileitwouldbeunreasonabletoexpect everysalesassistant to knowthecompleteins andouts of eachphone- althoughitwouldberathernice iftheydid-youdoexpectgoodadvice.Most ofthetimehowever,shopassistantsdonot offeranything neartoadvice;they trytoshove certainproducts downyourthroat andtheyarealways tryingtoup- sell.”SebastianKochbelievesthatitdoesn’thavetobethisway. Hethinksthatconsumersshouldgetsound advice withoutbeingbelittledandpatronized.Healsothinksthatmysteryshoppingcanprovidean excellent insightintohis team’sabilitytointeractwith customersand that itis thereforea valuable tool toimproveboth salesand customerservice.ThatiswhySebastian hasasked Dawson Chambersto developandlaunchamysteryshoppingprogram. Sebastianhasexplainedthattheaimsof thisprogram are to:• highlightif companyprocessesarebeingfollowed;• provideacomprehensiveevaluationoftheserviceprocess; Sebastianwantstoknowwhat works in thecustomerserviceprocessandwhatdoesnot;• identifytrainingneeds for thestorestoimprovetheirservice.WiththeseobjectivesinmindDawsonChambers hasdevelopedamysteryshoppingprogram.The researchagencyhasdrawnupasurveymodeland-afterathoroughdiscussionwithSebastian– decided thatitsmysteryshoppershaveto collect the followinginformation:· speed of service;· the questions asked by the shop assistant to help the customer to find a suitable product;· the types of products shown by the shop assistant;· the sales arguments used by the shop assistant;· whether or how the shop assistant attempted to close the sale;· compliance with company standards relating to service;· whether the shop assistant suggested any add-on sales;Theyhavealsoagreeduponthefollowing.Anumber ofmysteryshopperswillbegiven instructionsto makethetransactionatypicaltotesttheknowledgeandserviceskillsoftheshopassistantswhereas otherswilltrytoreturnpreviouslyboughtmerchandise.Notallmysteryshoppingscenarioswillinclude a purchase.Twomonthslater.After visitingone or morephoneshopsthe mysteryshoppershavesubmitted thecollecteddatato Dawson Chambers,which reviewedand analyzed theinformation.Areportandapresentation ofthe resultswasproduced,identifyingstrengthsand weaknesses ofthecompany’sperformance.Points on whichimprovementwasrequiredwereidentifiedandrecommendationsmadeastohow toachieve theseimprovements.QUESTIONS1. Define observation and explain (based on your definition) why mystery shopping is a form of observation.2. If you were Sebastian Koch, would you inform your shop assistants about the mystery shopping program before it actually takes place? Why (not)?3. (How) would the mystery shoppers benefit from a coding scheme?4. What are the benefits of mystery shopping over other methods of data collection such as interviews or questionnaires?5. Sebastianisrelyingsolelyonmysteryshoppingtoimprovethecompany’sperformance.Whatarethe dangers ofthis?Inotherwords,what arethelimitations ofmysteryshopping?Reference:Sekaran, U., &Bougie, R. (2013).Research methods for business: A skill building approach (6th ed.). Chichester, United Kingdom: Wiley. ISBN: 978-1-119-94225-2.embry RSCH202 module 3 litrature draft assignment latest 2016 marchThe Literature Review Assignment was introduced in Activity 2.6. Take advantage of this opportunity! The purpose of the draft is to give you an opportunity to get feedback from your instructor prior to writing your final proposal – the draft isn’t expected to be perfect. It will be graded, but will count only 2% of your final course grade. A good grade on the draft means that you submitted it on time; your instructor feels that you put good effort into it, and that it addresses the required topics. The literature review that is due in Module 5 will be subject to much more stringent grading criteria. That means it is possible that you could receive a higher grade on a draft than on the corresponding portion of the final complete proposalembry RSCH202 module 4 case study assignment latest 2016 marchCase Study: Measurement of Variables– Operational DefinitionsChapter 11: TheStandard AsianMerchantBankTheStandardAsianMerchantBankisa MalaysianmerchantbankheadquarteredinKuala Lumpur.Thebankprovidesfinancialservicesin assetmanagement,corporatefinance,and securities broking. Clients of The Standard Asian Merchant Bank are among others institutional investors, foundations, (semi) public institutions, companies, and high net- worthindividualclients.SegmentsinwhichTheStandardAsianMerchantBankoperatesare smallandmedium-sizedlistedcompanies,realestate,andbiotechfirms.SyafiqAimiisa BusinessstudentfromtheNationalUniversityof Malaysiawhichislocatedin Bangi, Selangor -about 35km south ofKuala Lumpur. Syafiq iscurrently undertaking a research project for the Structured Products (SP) desk ofThe Standard Asian Merchant Bank’s securities department. The SP desk is responsiblefor developingand selling structuredproducts:investmentsthatconsist ofa portfolioofsecuritiesandderivatives. Structured productsareinvestment instruments thatarecreatedtomeetspecific needs thatcannotbemetfromstandardizedfinancialinstruments.TheproductsoftheSPdeskare tailor-madeandtheyaredevelopedbasedonthe StandardAsian MerchantBank’sniche specializationswhich are Asian listed real estate companies, life sciences companies, and shares.TheSPdeskofTheStandardAsianMerchantBankhasitsownwebsitethatisprimarilyused toprovideinformationtotheusersofthewebsite.Thewebsitecontainsinformationabout theproductsoffered(e.g.,brochures,legaldocuments,andbid-askspreads),publications, andcontactinformation.Thewebsitecanbeclassifiedasa services-oriented relationship- building website. There are two main groups of website users; financial advisors and institutionalclientsoftheSPdesk.Theyusethewebsitetoexamineproductfeatures,prices oftheproductsofferedbytheSPdesk,andlegalinformation.For the SP desk, there are several reasons why they have asked Syafiq to undertake a researchproject:1. Satisfactionwiththewebsitehasneverbeenmeasured.Asaresult,theSPdeskdoes notknowhowtheusersexperiencethewebsite.Thecurrentcontentandlayoutof thewebsitearebasedonassumptionsofwhatusersarelookingforonthewebsite. Forthisreason,thewebsitemaycontainelementsdeemedunnecessarybytheusers andit mightlackfeaturesthatareimportanttotheusers.2. Usersofthewebsiteonlyspendasmallamountoftimeonthewebsite.In2011,morethan70%(75.4%)ofthevisitorsspentlessthan30secondsonthewebsiteof theSPdesk(AWStats,2011).Theproductsofferedatthewebsitearequitecomplex and clients often have a lack of knowledge concerning Structured Products. Therefore it is desirable to encourage website users to spend more time on the website.3. Thewebsiteisnotself-explanatory.Consequently,peoplecontactemployeesofthe SPdesktoaskforexplanationandclarification.Thisisatimeconsumingprocessthat isrelativelyexpensiveforasmalldesk.Basedonpreliminaryresearch,thefollowingproblemstatementwascreatedbySyafiq:“WhatelementsareofimportanceindrivingSatisfactionwiththe WebsiteintheAsian investmentbankingindustry,towhatextentdothesevariablesinfluenceSatisfaction with theWebsite,andhowcantheresultsofthisstudybeusedtocreateawebsitefortheSP deskthat isself-explanatory, that peopleuseas theirmain information sourceand that websiteusersspendmoretimeon?”SeveralresearchmethodsareusedbySyafiqtoanswertheproblemstatement.Inorderto determinethevariablesrelevanttohisstudySyafiqhascarriedoutaliteraturereviewand face-to-face interviews. Based on the literature review and a rigorous analysis of the interviewsSyafiqhasdevelopedthefollowingconceptualmodel.InformationqualitySystemqualityInteractivitySatisfactionwiththeWebsite.gif”>SystemdesignqualitySyafiqnowwantstocollectquantitativedatatobeabletotestthismodelwithmultivariate regressionanalysis.In ordertocollectthesequantitativedata,Syafiqis currentlybusywith designingasurveywhichhewantstopostonline.Hehasdevelopedthefollowingtablethatshouldhelphimtooperationalizetheconstructsinhisconceptualmodel.Table 1:Overview oftheConstructs/variables inmyModel,“Subconstructs”, andSurveyQuestionsInformation qualityVariableDefinitionSurveyquestionsInformationcontentReferstothecontent ofthe information providedbythewebsite (Hernandezet al. 2009)Therangeofinformationishigh.The information isapplicabletothewebsite’sactivities(zie relevance).The information isdetailed (zieaccuracy).The maingoalofthe informationonthewebsiteisclear.Thewebsiteprovidesin-depthinformation.The information onthewebsiteisinformative toyourusage. The information onthewebsiteisvaluable toyour usage. The information onthewebsiteisoftheappropriatedetail.The contentonthewebsitesupportsitsintendedpurpose.RelevanceReferstothedegreetowhichtheinformationmeetstheneeds ofthe websiteuser (Muylleetal.2004).Thewebsiteprovidesinformation thatexactlyfits your needs.The information isapplicabletothewebsite’sactivities.The information inthewebsiteisrelevant.The information inthewebsiteistothepoint.The information inthewebsitedoesnothelpmeatall.Up-to-dateReferstothecurrencyofthe information onthewebsite (McKinneyetal. 2002).Information isalwaysupdated inthesite.Thewebsiteprovidesup-to-dateinformation.The information iscurrent.Yougetthe information youneedintime.UnderstandabilityReferstotheclearnessand goodnessoftheinformation (Cheung and Lee2005, 2008).Thecontentofthewebsiteiseasytounderstand. The meaning ofthe informationisclear.The information inthewebsiteisclear to me.The information inthewebsiteispresentedclearly. The information isclear in meaning.The information iseasytocomprehend.Ingeneral, information onthewebsite isunderstandablefor youto use.CompletenessReferstothecompletenessoftheinformation onthewebsite(Muylleetal. 2004)Thewebsiteprovidescomprehensiveinformation.Thewebsiteprovidessufficientinformation. The information inthewebsiteiscomplete.The information inthewebsiteissufficientlydetailed.ReliabilityReferstothedegreeofconsistency anddependabilityoftheinformation onthewebsite(Cheung andLee2005,2008; McKinneyetal.2002).Thewebsiteprovidesinformation that youtrust. The information onthewebsiteistrustworthy. The information onthewebsiteis credible.Ingeneral, information onthewebsite isreliableforyoutouse.AccuracyReferstothedegreetowhichthe information onthewebsiteis perceivedtobeprecise(Muylleetal.2004;Zhangand vonDran2002).Thewebsiteprovidesaccurateinformation. Thewebsiteprovidespreciseinformation. The information onthewebsiteisdetailed. The information onthewebsiteisaccurate.The information onthewebsiteisnotprecise. I canrelyonthe information inthewebsite.The information inthewebsiteissufficientlydetailed.UsefulnessReferstothedegreetowhichthe user believesthattheinformation onthewebsitewill enhancetheir decision (Cheung and Lee2005,2008; McKinneyetal.2002)The information onthewebsiteisuseful.The information onthewebsiteisinformative toyour usage.The information onthewebsiteisvaluable toyour usage.Ingeneral, information onblackboard isusefulfor youtouse.SystemqualityVariableDefinitionSurveyquestionsNavigabilityReferstothe easewithwhichuserscanfindtheneededinformation on thewebsite(Schmidt etal. 2007; EvansandKing 1999*).I findthesite easytonavigate.Thenavigation linksarestated in everypage.Itiseasytofindtheinformation I needfromthiswebsite.The organizationofthecontentsofthissite makesit easyfor meto know whereI amwhennavigatingit.You obtaindesired information quickly. Itiseasyto locate theinformation.Thewebsite isbeing easytogobackandforthbetweenpages. Thewebsite isprovidinga few clickstolocateinformation.Ingeneral, thewebsite