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After your product is chosen, decide on a

Unit 6 Research PaperDirectionsSelect a product of which you will export to a foreign country. After your product is chosen, decide on a foreign country to which you will export. In developing your Export Business Plan, you will present the following information: I. Purpose – why has the plan been writtenII. Table of ContentsIII. Executive Summary – this is short and concise and covers theprincipal points of the report and is prepared after the plan has been writtenIV. Introduction – what product and foreign country did you select andwhyV. Situational Analysis – describe the product to be exportedVI. Country History – present a brief history of the country as it relatesto its origins and trade historyVII. Cultural Overview – what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product- Consumer attitudes toward product – Educational levels – ability to comprehend instructions, ability to use product – Languages – labels, instructions VIII. Political Environment – present an overview of the governance structure of the country along with any legal-political forces- Certain features required or prohibited – Label and packing requirementsIX. Export Marketing Plan – present long and short-term goals, characteristics of an ideal target market for your product given thecountry selected, market screeningX. Economic Development – how developed is the country and how willthis influence the success of your product – Purchasing power – Wages – InfrastructureXI. SummaryFor further detail regarding the components of your Export Business Plan, please see pages 363-364 and 390 of our text.Your paper is to be a minimum of 5 pages in length and be in APA formatto include: The use of headings and subheadings  Times New Roman 12-point font  Double-spaced lines  Two spaces after punctuation  1 inch margins  Paragraphs with a minimum of 3 sentences  The first line of each paragraph should be indented 1/2 inch  Include in-text citations for each thought that is not your own(information derived from another source) A reference (or works cited) page 1 / 2

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