The important of the use of the public relations as marketing tool hotels

CAN YOU ALSO DO MY PAPER FOR THE TOPIC U WROTE?This project gives an insight into the important of the use of the public relations as marketing tool hotels.The aim of the research is to find out the disadvantages if any. The research focus is on three star hotels in Africa.The main choice of the topic was to find out how these hotels use public relations as a marketing tool and how it helps them. For the findings, qualitative research approaches were used. Questionnaires were used to gather information.After the end of the research, the results show that few three star hotels use public relations as a marketing tool. Most of their clients are from within and come most relations as marketing tool hence do not know it works.Public relations as a marketing tool on sales can be used by three star hotels to improve on their performance. In this proposal we bring out the wider view on how public relation can be used according to its role and benefits for effective performance of the hospitality industry. Most of the managers and employees have not put in to consideration the use of public relation as a tool for long term survival of the hotel. They usually prefer use of promotions and marketing which are for short term and expensive to the hotel despite publicizing the hotel for short period of time.