Which of the following is one of the four Ps of the marketing mix?

Question 1
Which of the following is one of the four Ps of the marketing mix?ProcessPhysical evidencePeoplePromotionPlanning5 pointsQUESTION 2Which of the following is true about transaction cost economics?It is a theory that contends that an organization can, at least in part, create an environment for itself that is beneficial to the organization.It is a theory that contends that organizations are very limited in their ability to adapt to the conditions around them.It is a theory that examines the extent to which firms copy each other’s strategies.It is a theory that centers on whether it is cheaper for a firm to make or to buy the products that it needs.It is a theory that contends that the possession of strategic resources can provide an organization with competitive advantages over its rivals.5 pointsQUESTION 3A value chain differs from a supply chain in that a value chain:is a system of people, activities, information, and resources involved in creating a product and moving it to the customer.charts the path by which products and services are created and eventually sold to customers.is a broader concept than a supply chain.concept is fixated on how fast products can be made available to consumers.creation requires the components of agility, adaptability, and alignment.5 pointsQUESTION 4_____ provide exclusive rights to the creators of original artistic works such as books, movies, songs, and screenplays.PatentsCopyrightsTrademarksTrade secretsInventor rights5 pointsQUESTION 5Which of the following is a primary activity that value chains include?ProcurementFirm infrastructureServiceTechnologyHuman resource management5 pointsQUESTION 6A resource is _____ to the extent that it helps a firm create strategies that capitalize on opportunities and ward off threats.raredifficult to imitatenon-substitutableexecutablevaluable5 pointsQUESTION 7Which of the following is an example of a patent?Richard James’s SlinkyMcDonald’s golden archesThe Nike swooshThe formulation of Coca-ColaOriginal artistic creations, like books5 pointsQUESTION 8To earn a(n) _____ from the U.S. Patent and Trademark Office, an inventor must demonstrate than an invention is new, non-obvious, and useful.copyrighttrademarktrade secretpatentinventor right5 pointsQUESTION 9Which of the following theories for explaining a firm’s competitiveness contends that organizations are very limited in their ability to adapt to the conditions around them?Resource-based theoryEnactmentTransaction cost economicsEnvironmental determinismInstitutional theory5 pointsQUESTION 10Trademarks:are phrases, pictures, names, or symbols used to identify a particular organization.provide exclusive rights to the creators of original artistic works such as books, movies, songs, and screenplays.are legal decrees that protect inventions from direct imitation for a limited period of time.refer to formulas, practices, and designs that are central to a firm’s business and that remain unknown to competitors.provide exclusive rights to the creators of formulas, practices, and designs and allow them to keep those a secret.5 pointsQUESTION 11Which of the following is least likely to meet the criteria for strategic resources?A firm’s raw material inventoryA firm’s organizational cultureA firm’s reputationA firm’s intellectual propertiesA firm’s employees’ skills5 pointsQUESTION 12According to the resource-based theory, _____ of an asset is one of the four qualities that makes it a strategic resource for a business.availabilitydynamismraritytangibilitycompetitiveness5 pointsQUESTION 13Which of the following refer to formulas, practices, and designs that are central to a firm’s business and that remain unknown to competitors?PatentsCopyrightsTrademarksTrade secretsInventor rights5 pointsQUESTION 14Which of the following is one of the four components required for creating best value supply chains?Strategic value chain managementAdaptabilityTechnologyDiversificationOperations5 pointsQUESTION 15It would be simply too costly for an airline to pursue a backward integration strategy and enter the airplane manufacturing business. Which of the following theories for explaining a firm’s competitiveness is most likely to give executives such insights?Resource-based theoryEnactmentTransaction cost economicsEnvironmental determinismInstitutional theory5 pointsQUESTION 16A firm that enjoys a(n) _____ capability is one that is skilled at continually updating its array of capabilities in order to keep pace with changes in its environment.competitivedistinctivestrategicdynamicevolving5 pointsQUESTION 17Which of the following is true about institutional theory?It is a theory that contends that an organization can, at least in part, create an environment for itself that is beneficial to the organization.It is a theory that contends that organizations are very limited in their ability to adapt to the conditions around them.It is a theory that examines the extent to which firms copy each other’s strategies.It is a theory that centers on whether it is cheaper for a firm to make or to buy the products that it needs.It is a theory that contends that the possession of strategic resources can provide an organization with competitive advantages over its rivals.5 pointsQUESTION 18_____ is one of the five support activities that value chains include.Inbound logisticsTechnologyOperationsServiceMarketing and sales5 pointsQUESTION 19The formulation of Coca-Cola is an example of a(n) _____.copyrighttrademarktrade secretpatentinventor right5 pointsQUESTION 20_____ is one of the five primary activities that value chains include.ProcurementFirm infrastructureTechnologyHuman resource managementInbound logistics5 points