UOP MKT571 WEEK 4 QUIZ

1. What is a simple way to engage in international marketing?LicensingTravel abroadCommunicationsCultural attainment2. Companies are pursuing which objective when they start with prices high and slowly drop them over time?Market skimmingMarket tacticsFocusing on market shareMarket pricing3. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?Push strategyUpward strategyPull strategyDownward strategy4. What type of distribution places the goods or services in as many outlets as possible?Exclusive distributionMarketing distributionSelective distributionIntensive distribution5. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?Loosening agreementsPromising agreementsMarketing agreementsTying agreements6. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?Market skimmingTarget pricingSensitive pricingMarket-penetration pricing7. What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?Compensation dealFree tradeOffsetBarter8. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?Horizontal marketing systemConventional marketing systemVertical marketing systemRectangular marketing system9. What takes place when dealers purchase some or all of a product line?Full-line forcingForcing by brandHalf-line forcingPart-line forcing10. What mode of entry is it when local and foreign investors share ownership and control?Direct investmentJoint ventureForeign investmentSole proprietor11. When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is calledprice adaptationtrade agreementsbuyback arrangementfree trade agreements12. Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?Downward strategyPush strategyPull strategySide pull strategy13. What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?Rectangular marketing systemVertical marketing systemTriangular marketing systemHorizontal marketing system14. When companies estimate the demand and costs associated with alternative prices, they will choose the price that producesnegative current profitbreak-even current profitlowest current profitmaximum current profit15. Which companies have launched a website without any previous existence as a firm?Pure-click companiesEmployee-centered companiesCustomer-centered companiesBrick-and-click16. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?Vertical marketing systemConventional marketing systemStrategic marketing systemHorizontal marketing system17. Which type of distribution relies on some intermediaries willing to carry a particular product?Strategic distributionMarketing distributionSelective distributionPlanned distribution18. What is an ultimate form of foreign involvement?Foreign tradeForeign investmentDirect investmentDirect ownership19. What type of system does a firm employ to decide about the most critical decisions management faces?Advertising strategic systemPulling systemMarketing channel systemPushing system20. When the number of intermediaries are severely limited, this means aninclusive distributionexclusive distributionstrategic distributionmarketing distribution21. What form describes a buyer and seller directly exchanging goods with no money and no third party involved?BarterAuctionOffsetSale