Make a compelling argument as to why an effective value chain creates competitive advantage.
Examine the concepts and interrelationships of customer delight, profitability , competitive a dvantage, and effective value chain management
Discuss each of the four elements.
Examine the interrelationship between the four elements.
Provide two examples of companies that have been successful in this integration, two examples of companies that have not been successful in this integration, and include explanations for your choices.
Include a conclusion summarizing the paper’s content without introducing any new information.
*Will be submitted to TURNITIN**
Chakravorti, S. (2009). Extending Customer Relationship Management to Value Chain
Partners for Competitive Advantage. Journal of Relationship Marketing, 8(4), 299-
Presutti, Jr., W.D., & Mawhinney, J. R. (2013). Understanding the dynamics of the value chain. New York: Business Expert Press, LLC.
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