Electronic Commerce: A Managerial Perspective MCQs

1) Paws ‘n Tails is an online pet shop that wants to influence what customers buy and build effective customer relationships and loyalty. What is the key to influencing behavior and building these relationships?a. Understanding consumer online behavior and then influencing it through advertising and promotionsb. Understanding competitors’ pricing strategy and then undercutting itc. Identifying the wants and needs of major customer segmentsd. Suggesting as many products as possible to online shoppers as soon as they visit the ECsite2) A(n) _____________ is someone whose advice or view carries some weight in making a finalpurchasing decision.a. initiatorb. influencerc. deciderd. buyer3) The use of cookies ______________.a. is one of the most controversial issues in ECb. has not helped Internet marketers target their adsc. is a widely used method for mass marketingd. is being replaced by adware and spyware programs4) Once a company knows a consumer’s preferences, the company can predict, without asking theconsumer directly, what other products or services that consumer might enjoy through______________.a. active web bugsb. spywarec. collaborative filteringd. personalization5) Which of the following is not a specific method for collecting online data?a. Phone surveys to learn if there are too many products for the customer to look throughb. E-mail communication with individual customersc. Moderated focus groups conducted in chat roomsd. Tracking customers’ movements on the Web 6) Two key factors limiting the use of personalization to more precisely target marketing efforts to individual customers are _____________.a. matching profiles with product offerings and delivering those offeringsb. communication costs and filtering costsc. privacy and trust issuesd. lack of customer loyalty and service customization costs7) Which of the following statements about Web mining is false?a. Web mining refers to the use of data mining techniques for discovering and extractinginformation from Web documents.b. Web mining explores both Web content and Web usage.c. Web mining uses customer data to infer or predict customer interest in other products orservices.d. Usage analysis is derived from clickstream data.8) ____________ is an advertising network that a B2B company can use as part of its advertisingstrategy to reach new customers.a. Amazon.comb. BBB Onlinec. DoubleClickd. WebMonkey9) The popularity of Apple’s iPhone and Application Store has made _____________ important to advertisers, who see social networking widgets, restaurant locators, mobile games, and other applications as prime targets.a. stickinessb. direct marketingc. mobile advertisingd. banner ads10) Banner advertising on Websites helps trigger a realization that there is a gap betweenreality and a desired state, which occurs in the _____________ stage of the EC purchasedecision-making process.a. need identification or recognitionb. information searchc. evaluationd. product or merchant brokering11) As the volume of customers, products, vendors, and information increases, it becomesuneconomical or impossible for customers to consider all relevant information and availableproducts/services. The practical solution to handling such information overload is______________.a. to use permission marketingb. to use software or intelligent agentsc. to increase the use of ad agenciesd. to design Websites with minimal content12) Portsmouth Hospitals NHS Trust, which provided health-care services for almost 1 millionpeople in the United Kingdom, cut back-office purchasing costs by ______________.a. using online reverse auctions to purchase from suppliers at the the lowest mutuallyacceptable purchase priceb. implementing online catalogsc. buying via its intranetd. using collaborative commerce13) B2B transactions that involve communication, design, planning, information sharing, andactivities beyond financial transactions among business partners is referred to as_______________.a. exchangesb. collaborative commercec. trading communitiesd. public marketplaces14) The ________ consists of a number of interrelated subprocesses that extend from theacquisition of materials from suppliers to packaging it and moving it to distributors andretailers.a. horizontal marketplaceb. vertical marketc. supply chaind. production chain15) Which of the following is not one of the major benefits of B2B for both buyers and sellers?a. Expedites processing and reduces cycle timeb. Reduces procurement costsc. Enables customized online catalogs with different prices for different customersd. Increases opportunities for collaboration 16) All are benefits of B2B except:a. creates new sales or purchase opportunities.b. eliminates paper and reduces administrative costs.c. increases channel conflict.d. lowers search costs and time for buyers to find products and vendors.17) EC companies will usually separate their B2C orders from their B2B orders because B2C andB2B orders have different _____________.a. buying and delivery processes.b. accounting and financial processes.c. marketing processes.d. order-fulfillment processes and pricing.18) A company’s acquisition Website that uses e-procurement methods such as reverse auctions,negotiations, or group purchasing to overcome the manual searching of e-stores is referred toas _____________.a. desktop procurement methodb. buy-side e-marketplacec. an intermediaryd. aggregated catalog19) Denver Boards, a B2B manufacturer of snowboard equipment, can reach and target new retailcustomers in order to grow its online business by ______________.a. hiring an affiliation service to drive traffic to its Website.b. reviewing POS data.c. mining data.d. advertising in traditional media.20) A company’s internal operations and its relationships with suppliers and other businesspartners are frequently _____________.a. as complex as customer-facing applications such as taking an order online.b. much more complex than customer-facing applications such as taking an order online.c. much less complex than customer-facing applications such as taking an order online.d. replaced by customer-facing applications. 21) The last fifteen orders from a manufacturer to its suppliers range from $100,000 to$8,750,000. This is an example of _____________.a. the bullwhip effectb. demand manipulationc. supply inadequacyd. order instability22) A major block in the widespread implementation of collaborative commerce is ______________.a. the theory of collaborative commerce hasn’t been proven effective in real-worldapplications.b. the technology needed isn’t available.c. collaborative commerce is extremely expensive.d. the lack of universally accepted standards.23) All of the following are true about product life cycle management (PLM) except:a. PLM can have significant beneficial impacts in cycle time, design reuse, andengineering.b. The demand for PLM is limited because it does not apply to products that have shortlife cycles or are complex.c. PLM is a big step for an organization because it requires integrating different processesand systems.d. PLM tools are offered by major IT companies such as SAP and IBM.24) The Lotus Notes/Domino suite includes all of the following except:a. instant video.b. document management.c. database.d. communication support.25) Infrastructure needed for groupware include all of the following except:a. VoIP.b. intranets.c. extranets.d. the Internet.