1) You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying? A) the macroenvironment B) the microenvironment C) the marketing environment D) the demographic environment E) the global environment 2) Which of the following terms is used to describe the factors […]

1. As market growth slows during the maturity stage of market evolution, the market splits into finer segments and high ________ occurs. a. market ideation b. market consolidation c. market fragmentation d. market deflation e. market escalation 2. Market fragmentation in the market evolution process is often followed by ________ caused by the emergence of a new attribute that has strong appeal. a. a market […]

Chapter 10: Crafting the Brand Positioning GENERAL CONCEPT QUESTIONS Multiple Choice 1. As part of the strategic brand management process, each company and offering must represent a distinctive ________ in the mind of the target market. a. promotion b. cell c. big idea d. ad e. organizational concept 2. All marketing strategy is built on STP—segmentation, targeting, and ________. a. positioning b. product c. planning […]

however

what are the stages

and how do they affect the way people purchase items? Give at least one

family

Asian Americans

and social class.

subculture