Value Chain

identify and analyze elements of the value chain and
understand how they must interact to create value for the organization.
The intent is to review the present, or relatively recent value chain of
the company selected in the Unit 2 Value Chain Analysis Discussion. Use
the Walters and Rainbird (2007) text and at least five additional
relevant respected resources to support the value chain analysis. Use
the APA formatted MS Word document template as the starting point for
writing a 10-12 page paper (not including Title or References pages).
Customer-focused companies benefit from analyzing their
value chain as the process allows them to understand customer
expectations, purchasing responses, product-service use, and accept that
they are unlikely themselves to posses all of the resources to service
customer needs.
When conducting a value chain analysis, customers and
their characteristics are studied, and their needs and wants,
identified. These expectations form the basis for the demand chain. A supply chain
design must be cost effective and respond to the expectations of the
demand chain and the value proposition. Together, the demand chain and
supply chain process and management comprise the value chain.
The following outline is based upon Figure 1.1 on page
19 of the Walters and Rainbird (2007) text. This outline is also
included in the APA formatted Microsoft Word template in Doc Sharing.
The main purpose of this assignment is to assess a value
chain for its effectiveness. The intent is to assess the outcome of the
value chain analysis completed in unit 4.
Assessing a value chain offers management the means to
evaluate existing and new strategic opportunities. Completing an
assessment of a value chain analysis provides insights into how
opportunities might be pursued while identifying potential problems to
be addressed. The point of the assessment is to identify optimal
solutions, i.e., solutions acceptable to customers, suppliers, employees
and investors.
Because value is derived from customer needs, activities
that do not contribute to meet these needs are considered non-value
added waste. One requirement when assessing a value chain is considering
the tasks and functions that occur to eliminate any non-value added
waste. By streamlining the processes that generate the goods and
services that customers value, fewer resources need to be expended and
the margins between customer value and the cost of delivery increase
thereby improving a firm’s profit margin. One of the requirements in
this assignment is to identify non-value added waste in the value chain
and recommend how to eliminate it from the value chain
Another objective when assessing a value chain is to
extend the competitive advantage of the value delivery system, not
merely to meet levels of competitive necessity. By addressing specific
value drivers, it becomes possible to target added value towards
surpassing specific customer expectations.
Using the outline below as your guide, prepare a 10-12
slide Microsoft PowerPoint presentation; (not including Title slide,
List of Contents slide, or References slides). Use the main slide area
for the main points and the notes section for elaboration and
application and citation of at least five relevant and respected
supportive references. Not only is this presentation a graded Dropbox
assignment, it will also be shared with the class as an attachment to
your main discussion response in the Unit 6 Value Chain Assessment
Discussion.
Here is a possible outline to address the requirements of the Value Chain Assessment presentation:
Slide 1: Title slide
Slide 2: List of Presentation’s Contents
Slide 3: Introduction (state the purpose of presentation)
Slides 4 -5: Recap the Value Chain Analysis (from the Unit 4 paper)
Slide 6: Recommend how to eliminate waste in the value chain
Slide 7: Statement of your determination if the Value Chain is effective at this time
Slides 8-10 – Defend your determination of effectiveness
of the value chain by including an assessment of the Value Chain’s
components
Slides 11-12 – Recommendations and suggestions for improvement to a future Value Chain
Slide 13: Summary slide – Recap of the presentation
Slide 14: References – using APA, list all references applied and cited in the notes section of the presentation.
Submit your completed value chain assessment into the Unit 5 Dropbox.