Submit a PDF or MS Word Doc.Marketing Profile (You cannot select Apple)Choose a branded product and identify and describe its general marketing profile.What are their products or services?Who is the target market?Identify some of their competing productsIn general terms, what are their:pricing strategies (Think BMW versus Kia)distribution channels (Think Amazon vs QVC vs Target)marketing communication strategy (Think TV vs Magazines vs Facebook)Include any other marketing observations you identify. Not longer than 2 pages. Organize your thoughts. An outline format with sufficient detail to understand your analysis is acceptable. Financial Profile (You cannot select Apple)Choose a publicly traded company and complete the following:Company nameStock symbolIndustries in which the company competesExchange where the stock trades52 week high, 52 week lowAverage daily volumeWeekly closing price for the last 5 weeksGeneral information about the company (What do they do?)Basic financial information about the company (Annual Revenue, Annual Profit or Loss)Recent development(s) (e.g. a new product, management change, etc.)Prospects (Anything in the near future we might expect to see happen?)Personal appraisal (Your final thoughts).No longer than 2 pages. Organize your thoughts. An outline format with sufficient detail to understand your analysis is acceptable.
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