Buyer Behaviour

This assignment is designed to assess the following learning outcomes:Students must be able to:*Demonstrate an understanding of the main theories in consumer behaviour and how these can be applied in marketing endeavours. * Understand the psychological underpinnings of consumer behavior*Produce a critical analysis of a contemporary issue in consumer behaviorThis assignment is an individual assignment.The coursework comprises of a 2250-word individual essay on the below topic:Using theories of consumer behavior discuss and analyse how cultural values and social class influence pro-environmental consumption.A penalty of 10% of the mark is applied if the word limit is exceeded more than 10% or is below the limit by more than 10%The ability to access and research appropriate academic literature.•        The ability to APPLY theories of consumer behaviour or to apply to the essay what was read in the appropriate academic literature•        Skills of analysis, compilation and structure.•        Essays should be more than descriptive collations of library material and should illustrate relevant aspects of theory and practice, and demonstrate thoughtful and critical analysis of issues. •        Marks will be therefore be awarded for evidence of:good research skills and the effective use of appropriate literature throughout the essayanalytical rigour (good analytical skills)a critical perspective throughout the essaydemonstration of understanding of all relevant conceptsgood application of theory to practiceuse of appropriate examples throughout the essaypractical insight. Note:  The report must be fully referenced using Coventry University Harvard style.