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I currently work as the Accounting Manager of a four star hotel in my town. One opportunity for data analysis in a hotel is the analysis of guest reviews and survey responses. While at my current job, past hotel jobs, and I am sure most other hotels, reviews are always read and responded to, I think much more analysis of reviews would be beneficial. If I were the director of research and analytics I would begin by collecting all of the data regarding our hotel reviews. This would included our internal surveys, and social media reviews that are public. We would want to read all of the reviews and begin to create a data sheet that included the date of stay, the room type, the rate, the problem the guest had and/or the positive feedback. From this data we would want to analyze any trends that occur. Sorting the data by problem type would show if the problem occurs over time or on a specific date range — maybe it only occurs on Thursdays, we can then see which employees always work on Thursdays. This type of detailed analysis would allow the hotel to dig deeper into the problems that cause them to loose future guests and revenue, and begin fixing the issues so that the problems don’t continue to happen.
I currently work as the Accounting Manager of a four star hotel in my town. One opportunity for data analysis in a hotel is the analysis of guest reviews and survey responses. While at my current job, past hotel jobs, and I am sure most other hotels, reviews are always read and responded to, I think much more analysis of reviews would be beneficial. If I were the director of research and analytics I would begin by collecting all of the data regarding our hotel reviews. This would included our internal surveys, and social media reviews that are public. We would want to read all of the reviews and begin to create a data sheet that included the date of stay, the room type, the rate, the problem the guest had and/or the positive feedback. From this data we would want to analyze any trends that occur. Sorting the data by problem type would show if the problem occurs over time or on a specific date range — maybe it only occurs on Thursdays, we can then see which employees always work on Thursdays. This type of detailed analysis would allow the hotel to dig deeper into the problems that cause them to loose future guests and revenue, and begin fixing the issues so that the problems don’t continue to happen.
