video review assignment 9&10

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Video review


Red Penguins

Highlight the factors that impeded the successful Western branding opportunities (from Baskin Robbins, Coca Cola, and Disney) faciliated by a consortium of investors (then–Pittsburgh Penguins owner Howard Baldwin (with help from star investors like Mario Lemieux and Michael J. Fox)purchased a 50 per cent stake in the Russian Red Army team; commissioning expert Steven Warshaw to market the club in the most Americanized ways imaginable)?


Source: Podcast with the director on failed licensing deal with Disney:


Basic Fit

What is the idea behind Basic-Fit’s swarming or fortressing strategy?

What drives country localizations for a particular gym chain? Ideally, compare and contrast Europe and the U.S. and elaborate why the US gym models have not found major adoption in Europe?

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