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video review assignment 9&10

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Video review

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(1)

Red Penguins

Highlight the factors that impeded the successful Western branding opportunities (from Baskin Robbins, Coca Cola, and Disney) faciliated by a consortium of investors (then–Pittsburgh Penguins owner Howard Baldwin (with help from star investors like Mario Lemieux and Michael J. Fox)purchased a 50 per cent stake in the Russian Red Army team; commissioning expert Steven Warshaw to market the club in the most Americanized ways imaginable)?

Video:

https://drive.google.com/file/d/1PdcD5HreZFoZXGImxq_FEPn2iimI2U8-/view

Source: Podcast with the director on failed licensing deal with Disney: 

https://www.sportsnet.ca/hockey/nhl/qa-red-penguins-creators-talk-mario-lemieux-disney-mob-ties/

(2)

Basic Fit

What is the idea behind Basic-Fit’s swarming or fortressing strategy?

What drives country localizations for a particular gym chain? Ideally, compare and contrast Europe and the U.S. and elaborate why the US gym models have not found major adoption in Europe?

https://podcasts.google.com/feed/aHR0cHM6Ly9icmVha2Rvd25zLmxpYnN5bi5jb20vcnNz/episode/MGFiYTAxYTAtNzVlMS00OTJlLTljN2QtMDg0M2Y0MWMyYTNm?sa=X&ved=0CAgQuIEEahcKEwios9aH_pP2AhUAAAAAHQAAAAAQLA

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