Consumer Buying Behavior

In Unit 1, you chose a health-care related topic of interest. This topic will be the focal point of all of your Individual Projects in this course.

  • Choose 4 peer-reviewed, qualitative research articles from the AIU library on your subject of interest.
    • Be prepared to answer some specific questions related to each article as seen below in the slide presentation.
    • The required speaker note areas for each slide must fulfill the essay requirements of the listed questions.

Assignment Details

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  • Title slide
  • Slide 1, Article 1: Full title of qualitative first article related to your chosen topic for this course
    • Speaker note area
    • A brief summary of topic of interest
    • Learner’s view on whether the sample and population were appropriate
    • Results of study (found in article)
    • Limitations of study (found in article)
    • Conclusions (found in article)
  • Slide 2, Article 2: Full title of the second qualitative article related to your chosen topic for this course
    • Speaker note area
    • A brief summary of topic of interest
    • Learner’s view on whether the sample and population were appropriate
    • Results of study (found in article)
    • Limitations of study (found in article)
    • Conclusions (found in article)
  • Slide 3, Article 3: Full title of third qualitative article related to your chosen topic for this course
    • Speaker note area
    • A brief summary of topic of interest
    • Learner’s view on whether the sample and population were appropriate
    • Results of study (found in article)
    • Limitations of study (found in article)
    • Conclusions (found in article)
  • Slide 4, Article 4: Full title of the fourth qualitative article related to your chosen topic for this course
    • Speaker note area
    • A brief summary of topic of interest
    • Learner’s view on whether the sample and population were appropriate
    • Results of study (found in article)
    • Limitations of study (found in article)
    • Conclusions (found in article)
  • Slide 5, Summary slide: Comparisons among the four articles
    • Speaker notes: Compare the results, conclusions, and applications among all 4 studies in a summary paragraph. Did the 4 qualitative articles of choice show similar findings? Were the recommendations consistent among the four?
  • Reference slide

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