Proceed with the same country you have selected in your proposal assignment.
Rules: Address the points below in essay format. Use the Headings for each section listed under each point (see below, Environment etc). You may use sub-headings if needed. Your assignment should be 8-10 pages double spaced (not counting title, reference pages or appendix). Use proper grammar and spell check your paper. Use Times New Roman 12 point font, 1” margins all around. This is an individual assignment. Plagiarism is against University policy; do not copy and paste from sources. You may use graphs and pictures if they help to explain your point. Do not use them as page fillers.
Submit through the Turn It In drop box “Final Coffee Assignment Submit here”. No email or late submission accepted. Points will be deducted if you do not follow these guidelines.
Grading: You will not be graded on whether I think your plan is successful in real life. Instead, I will grade on your correct application of text book material, chapter concepts, terminology and definitions, your logical reasoning for your steps, and the depth of your analysis.
Case: Kaiser Coffee is a small coffee roasting business in the heart of Mississippi. Kaiser’s main products can be seen below – packaged coffee in three flavors; Ethiopian, Guatemala, El Salvadorian sold in small specialty markets and grocery stores. In the US the coffee is positioned toward coffee lovers and positioned as slightly upscale. MSRP is $13/ pound, similar similar to Starbucks coffee in the US.
Kaiser is selling coffee to neighboring states and is currently “flying under radar” of large coffee companies in the US. Any further expansion in the US would change Kaiser’s image as the “underdog” and draw competitive attention from large producers. Therefore, with excess roasting and packaging capacity Kaiser is exploring international opportunities but is unsure how to pursue this expansion. As an avid traveler to your favorite country, you are in the position to offer advice to Kaiser. What is it? Follow the following format and be thorough in answering questions.
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