BUS 300_DQ Public Opinion

eActivity 3 – Research on the Internet a recent public relations campaign that took advantage of a specific characteristic of attitudes to help shape public opinion.

eActivity 4- Research on the Internet a recent public relations campaign that sought to manage public opinion on a particular topic, and study the methods it used.

Answer the following questions about the public relations campaigns you read about in the third and fourth e-Activities above.

Attitudes are based on a number of characteristics. Elaborate on how public relations can take advantage of one of these characteristics to shape public opinion. Describe and explain at least one example of how this characteristic was a focus of the selected public relations campaign.

One goal of public relations is to manage public opinion on a particular topic. For the public relations campaign you selected, analyze the methods used to shape public opinion. Justify why you think these methods were either successful or unsuccessful.