This is what I have stated for information for

can you help me make an Integrated Marketing communication plan power point presentation on the brand Tory Burch It needs to I include 8-10 slides to include:This is what I have stated for information for the powerpoint I believe it is most of what is needed:According to the Tory Burch Facebook page, “Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its CEO and designer Tory Burch”. Founded in 2004, this brand is known for its colorful prints, cutting edge designs, and luxury materials. Tory Burch’s target market consists of “social media savvy women ages 20-40” (A Social Business Plan for the Tory Burch Foundation, 2012). Keeping the target audience in mind, Tory Burch’s marketing strategy consists of various multimedia communication channels including Social Media (Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, and Tumblr), The Tory Blog, The Tory Burch App (in which 80% of users return to on a regular basis), and weekly e-blasts (Miller, 2013). Traditional communications mediums, such as commercials and print advertising, are rarely used by the brand. In an interview with Miki Berardelli, CMO of Tory Burch, he mentioned that the Tory Burch brand has, in the past, not had a very large marketing budget. They have needed to think strategically and create an integrated marketing plan that allowed them to achieve their goals while spending far less money than their competitors (Indvik, 2011).Another way that Tory Burch is utilizing multimedia communications to reach customers is through cross promoting their brand with Fit Bit: “The fusion of fashion into technology will be an important part of the widespread adoption of wearable technologies, like Fitbit products” (Fitbit Partners with Tory Burch to Develop Fitbit Flex Accessories Collection, 2014). Tory Burch is creating a line of accessories centered on the Fitbit activity tracker. I think this a very strategic move for Tory Burch. Social media savvy women ages 20-40 that are interested in Tory Burch fashion may also be very interested in physical fitness. Also, if this group of women is able to spend $250 on a pair of shoes, they are most likely able to afford the Fitbit, which retails at around $100. Tory Burch is expanding their reach into the market and will be able to utilize Fitbit’s multimedia communications channels in addition to their own.What needs to be included:AnalysisBefore you develop your message, you must determine to whom you’re going to be communicating. One of the first steps in developing an integrated marketing communications plan is identifying the customer. A customer analysis determines what makes the target consumer unique. This includes demographic characteristics, such as age, education level, gender, income, and geographic location. Once you know who you’re going to target, you’ll also need to determine how you’re going to reach your audience. An analysis identifies the media an audience is likely to use, including specific magazines, newspapers and television shows.IdentityOnce you determine who your customer is, you’ll want to create a unique identity for your brand or company. The identity that you create will be more effective if it appeals to an important need or value. Creating a unique identity, or “positioning,” is important, because it distinguishes your product from the competition. The message in your integrated marketing communications plan will embody this unique identity. Another way to think of positioning is to equate it with your main selling point.Related Reading: How to Develop a Comprehensive Communication PlanGoalsA comprehensive integrated marketing communications plan will state specific objectives. For example, an objective of the marketing campaign might be to increase awareness by 25 percent. A second objective might be to reach the target audience twice a week during the campaign’s first quarter. The plan’s goals should be specific and measurable. You will want some way to determine whether the plan was effective. You might solicit feedback from members of your target audience to measure your objectives.BudgetSince most forms of advertising and promotion involve spending money, you’ll need to determine how much. Many plans specifically state the amount that will go toward advertisements, promotional contests and online social media. Part of your budget will need to account for the unexpected. If your competition matches your efforts, you may need to adjust the frequency of your promotions. You might need to adjust your message and brand identity to counter the competition. Many budgets account for a year of promotional activity.I need to make sure I have all the information needed for this plan and if you can get a power point stated and I can add pictures if needed, my issue is I want to make sure I have the appropriate information on the slides and a layout because I am horrible at power points here are more websites on Tory Burch to help:A Social Business Plan for the Tory Burch Foundation. (2012, May 03). Retrieved May 28, 2014, from Slideshare: http://www.slideshare.net/SeraMichael/team-tory-presentation2Fitbit Partners with Tory Burch to Develop Fitbit Flex Accessories Collection. (2014, Janruary 07). Retrieved May 27, 2014, from Business Wire: http://www.businesswire.com/news/home/20140107005701/en/Fitbit-Partners-Tory-Burch-Develop-Fitbit-Flex#.U4Ybn3JdV8EIndvik, L. (2011, November 26). How Digital Marketing Fueled Fashion Label Tory Burch’s Global Expansion. Retrieved May 28, 2014, from Mashable: http://mashable.com/2011/11/26/tory-burch-cmo-miki-berardelli/Miller, G. (2013, October 18). Tory Burch’s Not-So-Secret Secret Weapon: The Customer Experience (and Technology). Retrieved May 28, 2014, from Upstream Commerce: http://upstreamcommerce.com/blog/2013/10/18/tory-burchs-not-so-secret-secret-weapon-customer-experience-and-technolog