Industry Analysis:
The External Factor Evaluation (EFE) Matrix
Key External
Factors
Weight
Rating
Weighted
Score
Opportunities
1.
X
2.
X
3.
X
4.
X
5.
X
6.
X
7.
X
Threats
8.
x
9.
x
10.
x
11.
x
12.
x
13.
x
14.
x
15.
x
Total
1.0
Note: Adapted from David, F. (2013). Strategic management concepts and cases: A
competitive advantage approach (14th ed.). Upper Saddle River, NJ: Prentice
Hall.
Directions
1.
List primary external factors, including opportunities and threats,
and using statistics, percentages, ratios, and other quantitative data whenever
possible.
2.
Consider each factor in weighing how important it is to success in
the industry. Each factor’s weight
should be between 0.0 (not important) and 1.0 (very important). The sum of all
weights must equal 1.0. Opportunities
generally are weighted higher than threats.
3.
For each factor, assign a rating between 1 and 4 to indicate the
potential to successfully manage or capitalize on that factor: 4 = ability to
manage or capitalize is superior; 3 = ability is above average; 2 = ability is
average; 1 = ability is poor.
4.
Multiply each factor’s weight by the rating for a weighted score.
5.
The highest possible rating is 4 and the lowest is 1. An assessment may be made as to the potential
to successfully capitalize on opportunities and to manage threats.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more