Marketing quiz

1.The most scientifically valid research is
________ research. (Points : 5)

observation
focus-group
survey
behavioral
data
experimental

2.More than any other group, the ________ cohort
accepts cultural diversity and puts personal life ahead of work life.
(Points : 5)

World
War II
postwar
leading-edge
baby boomer
trailing-edge
baby boomer
Generation
X

3.Core competencies tend to refer to areas of
special technical and production expertise, whereas ________ tend to
describe excellence in broader business processes. (Points : 5)

process
benchmarks
distinctive
capabilities
core
business values
value
statements
mission
statements

4.With respect to the shortage of raw materials,
air and water are classified as ________ resources. However, as we know,
problems are beginning to plague both our air and water quality. (Points :
5)

infinite
near
finite
finite
renewable
finite
nonrenewable
absolute

5.The firm should estimate its competitors’ costs
and performances as ________ against which to compare its own costs and
performance. (Points : 5)

competition
standards
challenges
benchmarks
moveable
standards

6.In the famous case where Coca-Cola introduced
New Coke after much research, the failure of New Coke was largely due to a
marketing research barrier identified as ________. (Points : 5)

a
narrow conception of the research
uneven
caliber of researchers
poor
framing of the problem
late
and occasional erroneous findings
personality
and presentation differences

7.________ consists of people, equipment, and
procedures to gather, sort, analyze, evaluate, and distribute needed,
timely, and accurate information to marketing decision makers. (Points : 5)

A
marketing information system
A
marketing research system
A
marketing intelligence system
A
promotional campaign
A
marketing database

8.________ reflects a customer’s judgment of a
product’s performance in relation to his or her expectations. (Points : 5)

Loyalty
Satisfaction
Value
Expectations
Comparison
shopping

9.________ are groups of individuals who are born
during the same time period and travel through life together. (Points : 5)

Cohorts
Populations
Demographics
Societies
Markets

10.The identification and profiling of distinct
groups of buyers who might prefer or require varying product and service
mixes is known as ________. (Points : 5)

segmentation
integration
disintermediation
targeting
partner
relationship management

11.Marketers are particularly interested in the
consumption of ________, as developing brand loyalty in this age group is
likely to lead to the highest consumer lifetime value. (Points : 5)

infants
young
children
teens
parents
retirees

12.A social definition of marketing says ________.
(Points : 5)

effective
marketing requires companies to remove intermediary parties to achieve a
closer connection with direct consumers
a
company should focus exclusively on achieving high production efficiency, low
costs, and mass distribution to facilitate the broadest possible access to
the company’s products
marketing
is a societal process by which individuals and groups obtain what they need
and want through creating, offering, and freely exchanging products and
services of value with others
marketing
is the process of extracting maximal value from consumers to facilitate
corporate growth
marketing
is the process of aggressive selling and promotion to encourage the purchase
of products that might otherwise be unsought by the consumer

13.________ for a product is the total volume that
would be bought by a defined customer group in a defined geographical area
in a defined time period in a defined marketing environment under a defined
marketing program. (Points : 5)

Market
share
Market
supply
Market
demand
Market
potential
Market
penetration

14.Traditionally, most businesses focused on
stockholders. Today, the focus is on what are called ________. (Points : 5)

stakeholders
partners
regulators
consumer
triads
supply
chain relationships

15.The company’s marketing information system
should be a cross between what managers think they need, what managers
really need, and ________. (Points : 5)

what
the marketing research department is able to do
what
consumers are willing to share
what
the competition is doing
what
is acceptable industry practice
what
is economically feasible

16.Which of the following types of tests shows a
picture and asks respondents to make up a story about what they think is
happening or may happen in the picture? (Points : 5)

Word
association
Completely
unstructured question
Story
completion
Thematic
Apperception Test (TAT)
Holistic
association

17.________ activities include those the company
undertakes to make the product accessible and available to target
customers. (Points : 5)

Consumer
behavior
Market
segmentation
Marketing
research
Channel
New-product
development

18.A company with a ________ may be held back by
low brand awareness, low brand availability, benefit deficiencies, and high
price. (Points : 5)

high
market-penetration index
high
share-penetration index
low
market-penetration index
low
share-penetration index
none
of the above

19.Market-penetration, product-development, and
market-development strategies would all be examples of ________ strategies.
(Points : 5)

concentric
conglomerate
horizontal
intensive
growth
integrative
growth

20.Market-driven organizations tend to excel in
three distinctive capabilities: ________, customer linking, and channel
bonding. (Points : 5)

target
marketing
market
research
fulfilling
customer needs
market
sensing
customer-service
relationships

21.Which of the following is not an example of a
valid advertising message in PharmaSim? (Points : 5)

Benefits
Exclusionary
Competitive
Primary
Reminder

22.Allround has the highest awareness and brand
trials of any brand. (Points : 5)

True
False

23.Allstar currently offers three different brands
on the market. (Points : 5)

True
False

24.The “team leader” is only person who can
advance the simulation. (Points : 5)

True
False

25.What are the objectives of Allround’s brand
management team? (Points : 5)

Maintain
long-term profitability
Maintain
market share
Increase
revenue
A
and B only
A,
B, and C

26.You can discontinue a brand at any time.
(Points : 5)

True
False

27.Any team member can purchase research. (Points
: 5)

True
False

28.What is the maximum allowable analgesic in a
four-hour dose of medication based on FDA regulations? (Points : 5)

60
mg
30
mg
1000
mg
There
are no restrictions on analgesics