121.
Agent wholesalers
are very common in international marketing.
True False
122.
Manufacturers’
agents sell related products for several competing manufacturers.
True False
123.
More than half of
all agent wholesalers are manufacturers’ agents.
True False
124.
Manufacturers’
agents don’t cost the producer anything until something sells.
True False
125.
Manufacturers’
agents earn higher commissions for introducing new products than they do for
selling established products.
True False
126.
Manufacturers’
agents are usually much less expensive than a company’s own sales force in
market areas where sales potential is low.
True False
127.
Manufacturers’
agents do not take title to the products they sell–and are paid a commission
on sales.
True False
128.
Manufacturers’
agents are mainly used as an inexpensive way to continue getting sales for a
product–once a company’s own sales force has successfully introduced it to
the market.
True False
129.
Export or import
agents are basically merchant wholesalers who specialize in international
trade.
True False
130.
Export and import
agents are basically manufacturers’ agents who specialize in international
trade.
True False
131.
Brokers usually have
a long-term relationship with the buyers and sellers.
True False
132.
Brokers usually have
a temporary relationship with the buyer and seller.
True False
133.
The
“Product” that brokers sell is information about what buyers need
and what supplies are available.
True False
134.
A broker’s
“product” is market information.
True False
135.
Over time, use of
the Internet will result in a larger number of brokers.
True False
136.
Agents and brokers
are wholesalers that take title to the merchandise and products that they
sell.
True False
137.
A selling agent
takes over the whole marketing job of producers, not just the selling
function.
True False
138.
A manufacturers’
agent represents a manufacturer in some specified geographic area, while
selling agents usually handle the entire output of one or more
producers.
True False
139.
Selling agents avoid
working for a manufacturer that is having financial trouble because of the
high risk.
True False
140.
A combination export
manager is a blend of manufacturers’ agent and selling agent.
True False
141.
Auction companies
are used for products where demand and supply conditions change
rapidly.
True False
142.
With auction
companies, demand and supply interact to determine the price.
True False
143.
The Internet has
expanded the number of auction companies in lines of business where auctions
have previously not been common.
True False
Multiple Choice Questions
144.
“Retailing”
refers to:
A.
the sale of
products to final consumers.
B.
the sale of
both business and consumer products.
C.
the sale of
consumer products to wholesalers, retailers, or final consumers.
D.
the
performance of regrouping activities.
E.
None of these
is a good answer.
145.
_________ covers all
of the activities involved in the sale of products to final consumers.
A.
Distributing
B.
Retailing
C.
Manufacturing
D.
Wholesaling
E.
Marketing
146.
“Retailing”
covers all the activities involved in the sale of products to:
A.
final
consumers.
B.
organizational
and business customers.
C.
producer/suppliers.
D.
intermediaries.
E.
All of these
alternatives are correct.
147.
Which of the
following is NOT retailing?
A.
A vacuum
cleaner manufacturer hires its own sales force to sell door to door.
B.
A private
ambulance service takes an accident victim to a hospital and charges him
$100.
C.
A group of
students sell donuts to people passing by their dorm.
D.
A book
wholesaler has a mail-order catalog which offers discounts to final
consumers who buy by mail.
E.
All of these
are examples of retailing.
148.
The main difference
between retailing and wholesaling is that:
A.
Retailing
involves selling to other merchants and wholesaling does not.
B.
Retailing
involves selling to business customers and wholesaling does not.
C.
Technology is
more important in wholesaling than in retailing.
D.
Wholesaling
involves selling mainly to other merchants and business customers, but
retailing involves selling mainly to final consumers.
E.
Wholesaling
involves selling to final consumers and retailing does not.
149.
The percentage of
new retailing ventures which fail during their first year is:
A.
two-thirds.
B.
three-fourths.
C.
one-half.
D.
one-fourth.
E.
one-third.
150.
A “good”
retail strategy planner knows that:
A.
it’s a
mistake to try to develop a strategy that isn’t equally appealing to all
social class groups.
B.
the failure
rate among beginning retailers is quite high.
C.
emotional
needs are more important than economic needs in choosing a retailer.
D.
it’s a
mistake to try to develop a strategy that isn’t equally appealing to all
income groups.
E.
None of these
alternatives is correct.
151.
Which of the
following could be considered a part of a retailer’s
“Product”?
A.
Advice from
salespeople.
B.
After-sale
service.
C.
Convenient
parking.
D.
Width and
depth of product assortment.
E.
All of these
are parts of a retailer’s “Product.”
152.
Which of the
following could be considered part of a retailer’s “Product”?
A.
Selection of
brands.
B.
Width and
depth of product assortment.
C.
Reputation
for fairness.
D.
Helpfulness
of salespeople.
E.
All of these
are parts of a retailer’s “Product.”
153.
A retailer’s
“Product” may include:
A.
a particular
assortment of goods and services.
B.
special
orders.
C.
advice from
salesclerks.
D.
quality.
E.
all of these
are included in a retailer’s “Product.”
154.
A retailer’s
“Place” may include:
A.
a physical
store and/or an online store.
B.
store size
and layout.
C.
number of
stores.
D.
store hours.
E.
all of these
are included in a retailer’s “Place.”
155.
A retailer’s
“Promotion” may include:
A.
publicity.
B.
demonstrations
and displays.
C.
online videos
and reviews.
D.
number of
salespeople.
E.
all of these
are included in a retailer’s “Promotion.”
156.
A retailer’s
“Price” may include:
A.
delivery
charges.
B.
discount
policies.
C.
frequency of
sales.
D.
store credit
card.
E.
all of these
are included in a retailer’s “Price.”
157.
Which of the
following is NOT relevant regarding why some consumers prefer one retailer
over another?
A.
Convenience.
B.
Shopping
atmosphere.
C.
Assortment
carried.
D.
Service.
E.
All of these
choices can be relevant.
158.
Which of the
following is NOT relevant regarding why some consumers prefer one retailer
over another?
A.
Location.
B.
Discount
policies.
C.
Store hours.
D.
Number of
salespeople.
E.
All of these
choices can be relevant.
159.
A good marketing
manager for a retailer knows that:
A.
economic
needs are more important than emotional needs in choosing a store.
B.
shopping
atmosphere has little comparative importance.
C.
consumers
only go to stores that offer the lowest possible prices.
D.
individual
consumers have different economic and emotional needs.
E.
All of these
alternatives are true.
160.
When a department
store manager decides to make a personal shopper available to its
career-oriented female shoppers, this is a decision about:
A.
Product
B.
Place
C.
Promotion
D.
Price
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