Website Analysis The use of website advertising has become a highly effective method of reaching consumers. Why is this the case? The purpose of this assignment is to answer that question and to identify the characteristics of an effective website design by comparing two websites within the same product category. First, pick one of the product categories listed below, and access the websites of two companies that sell the same type of product (go directly to each company’s website rather than visiting Amazon-type websites that sell everything): · clothing, · health/fitness clubs, · cameras or other technology, · cosmetics, or · recreational/sports equipment. After selecting two companies that offer the same type of product, write a four-page analysis that identifies the characteristics of an effective website design by comparing the two companies based on each of the following: · What type of financial incentives are offered on each company’s website to encourage the consumer to purchase? · Do they offer greater convenience and/or added value incentives? · Compare the overall effectiveness with respect to influencing the target market to purchase. · Compare how these characteristics might be different in reaching the business-to-business (B2B) vs. business-toconsumer (B2C) customer. · What other characteristics contribute to the effectiveness of the website’s design? If you find ineffective characteristics on the two companies’ websites, describe how those issues could be improved to be effective. Your response should be a minimum of four, double-spaced pages (not including the title page and references page). References should include the two websites, the textbook, and one additional, credible source. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines. Text Book used Clow, K. E., & Baack, D. (2016). Integrated advertising, promotion, and marketing communications (7th ed.). Upper Saddle River, NJ: Pearson.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more